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Disney Dad Shirt

Fail

Buyers convert on only 1.2% of searches, so Disney Dad Shirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$105K/yr451K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
23%top-5 click share · 30 brands · 38 sellers

Flapen Score

Disney Dad Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Dad Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Dad Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Dad Shirt 451K times last year and spent an estimated $105K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
1.2%
Market size, estimated
$105Ka year
Peak month
June2.2× the quietest month
Top search term
disney dad shirt78K searches a year

02 · Price

A sale here is worth $19.52.

Listings sell for $19.52 on average, from $10.40 to $49.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.52 that is $0 to $2K a year per listing.

Average price
$19.52inside the $15 to $100 sweet spot
Price range
$10.40–$49.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21,822 within T-Shirts. It carries 748 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
3.9%
Average rank
#21,822in T-Shirts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
748per listing
Listings tracked
112

04 · Newcomers

7 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Disney Dad Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

38

Est. top-5 brand share

66%

Top 20: 95%

Est. top-5 click share

23%

Top 20: 50%

Open market

29%

  • Disney37%
  • Amazon Essentials10%
  • ECYJIO7%
  • Eayouko7%
  • FRYAID5%
  • AstralWardrobe5%

Demand

Disney Dad Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Disney Dad Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • disney dad shirt78K/yr
  • goofy shirt85K/yr
  • disney dad31K/yr
  • disney polo shirts for men29K/yr
  • dad disney shirt31K/yr
  • disney gifts for men44K/yr
  • goofy shirts20K/yr
  • disney polo19K/yr
  • goofy shirt men17K/yr
  • disney dad shirts for men15K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Dad Shirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
4.3%of orders come back
“The sleeves are pretty tight”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disney Dad Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data