Disney Costumes
FailBuyers convert on only 0.2% of searches, so Disney Costumes is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $51K/yr644K searches / yr
- 90-day growth
- +55.9%search demand this quarter
- Competition
- 30%top-5 click share · 32 brands · 58 sellers
Flapen Score
Disney Costumes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Costumes is stronger. Inside it, weaker.
Market
The Disney Costumes market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Costumes 644K times last year and spent an estimated $51K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- +55.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $51Ka year
- Top search term
- disney costume72K searches a year
02 · Price
A sale here is worth $32.73.
Listings sell for $32.73 on average, from $10.53 to $161.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.73 that is $0 to $3K a year per listing.
- Average price
- $32.73inside the $15 to $100 sweet spot
- Price range
- $10.53–$161.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 9.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #50,821 within Sleep & Lounge. It carries 3,132 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 87%
- Out of stock, average day
- 4.2%
- Average rank
- #50,821in Sleep & Lounge
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,132per listing
- Listings tracked
- 70
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Disney Costumes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wishliker Stitch Onesie Pajamas Christmas Costumes Sleeping Wear Kigurumi Blue S:146-159cm(49-52)
- Price
- $22.58
- Rating
- 4.4/5
- Reviews
- 9,025
- Age
- 8y ago

COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear
- Price
- $25.99
- Rating
- 4.7/5
- Reviews
- 9,011
- Age
- 5y ago

QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up
- Price
- $25.21
- Rating
- 4.6/5
- Reviews
- 279
- Age
- 2y ago

Urban CoCo Womens Basic Versatile Stretchy Flared Casual Mini Skater Skirt (Small 9)
- Price
- $16.29
- Rating
- 4.5/5
- Reviews
- 88,553
- Age
- 11y ago

Women Adult 5 Layered Plus Size Tutu Skirt Red and White Polka Dots Tutu Skirt Halloween Christmas Mouse Costume Tutus
- Price
- $15.44
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Trending
estimated 90-day click momentum
Disney Pixar Plus Size Toy Story Woody Costume for Women - Sheriff Outfit & Accessories - Officially Licensed 1X
- Price
- $86.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

GONAAP Unisex Adult Pink Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Pink X-Large)
- Price
- $20.48
- Rating
- 4.5/5
- Reviews
- 1,503
- Age
- 3y ago

Disney Frozen Adult Olaf Kigurumi Costume Union Suit Pajama For Men Women (S/M) Multicolor
- Price
- $31.73
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 4y ago

COSUSKET Fitted Unisex Adult Platypus Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume Green
- Price
- $29.54
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 4y ago

COSUSKET Fitted Unisex Adult Bear Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume Red/Yellow
- Price
- $30.08
- Rating
- 4.7/5
- Reviews
- 9,011
- Age
- 5y ago
Newest
by launch date
Disney Girls Princess Fantasy Gown Nightgown AURORA 6
- Price
- $19.94
- Rating
- 4.8/5
- Reviews
- 21,929
- Age
- 2mo ago

Disney Pixar Plus Size Toy Story Woody Costume for Women - Sheriff Outfit & Accessories - Officially Licensed 1X
- Price
- $86.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Womens Minnie Mouse Polka Dot Costume | Dress and Headband for Adults Disney Halloween Party Outfit X-Large
- Price
- $20.40
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago

Women Adult 5 Layered Plus Size Tutu Skirt Red and White Polka Dots Tutu Skirt Halloween Christmas Mouse Costume Tutus
- Price
- $15.44
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago

Women Adult 5 Layered Tutu Skirt Red and White Polka Dots Tutu Skirt Halloween Christmas Mouse Costume Teens Tutus
- Price
- $14.61
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
32 falling
Sellers
58
Est. top-5 brand share
60%
Top 20: 92%
Est. top-5 click share
30%
Top 20: 62%
Open market
34%
- COSUSKET16%
- Disney14%
- Fun Costumes13%
- Wishliker10%
- DMLBC8%
- QAQ-COSPLAY6%
Demand
Disney Costumes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 28.2× · 10 of 12 months tracked
Search terms
Top Disney Costumes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- disney costume72K/yr
- disney costumes for adults86K/yr
- disney costumes57K/yr
- disney character costumes for women20K/yr
- disney adult costume56K/yr
- disney halloween costumes71K/yr
- disney costume adult35K/yr
- plus size disney costume30K/yr
- adult disney costume18K/yr
- disney couple costumes28K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Costumes
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Costumes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









