Disney Baby

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

0.4%

Market size, estimated

$127Ka year

Peak month

July1.3× the quietest month

Top search term

disney baby529K searches a year

Listings sell for $20.29 on average, from $6.50 to $130.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $20.29 that is $0 to $2K a year per listing.

Average price

$20.29inside the $15 to $100 sweet spot

Price range

$6.50–$130.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #353 within Baby Boys. It carries 1,194 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#353in Baby Boys

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,194per listing

Listings tracked

238

110 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

110

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months