Skip to content

Disco Shirt

Fail

An estimated 17.8% of orders come back, so Disco Shirt is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$73K/yr286K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
22%top-5 click share · 39 brands · 41 sellers

Flapen Score

Disco Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disco Shirt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Disco Shirt 286K times last year and spent an estimated $73K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.0%
Market size, estimated
$73Ka year
Peak month
October3.3× the quietest month
Top search term
mens disco shirt103K searches a year

02 · Price

A sale here is worth $26.46.

Listings sell for $26.46 on average, from $10.98 to $51.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.46 that is $0 to $3K a year per listing.

Average price
$26.46inside the $15 to $100 sweet spot
Price range
$10.98–$51.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #8,897 within Button-Down Shirts. It carries 974 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#8,897in Button-Down Shirts
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
974per listing
Listings tracked
93

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Disco Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

41

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

22%

Top 20: 53%

Open market

49%

  • Brand 113%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Disco Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×

Search terms

Top Disco Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens disco shirt103K/yr
  • disco shirt72K/yr
  • disco mens shirt13K/yr
  • disco shirts10K/yr
  • disco shirts for men12K/yr
  • men disco shirt10K/yr
  • disco suit11K/yr
  • disco shirt for men9K/yr
  • mens disco shirts9K/yr
  • disco suit men9K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Shirt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
17.8%of orders come back
“Runs a bit small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disco Shirt questions

Answered from the same tracked data.