disco shirt
Skip itHigh returns (17.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.46avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$10.98–$51.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good973.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 286K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad17.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, disco shirt is a $73K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
disco shirt market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $79K–$106K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #8,897
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 5.9%
- Avg brand age
- 33 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
41
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
22%
Top 20: 53%
Open market
49%
- Runcati13%
- Century Star10%
- Barry.Wang9%
- KYKU9%
- AIBEIX7%
- Zando5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
Top disco shirt search terms
- mens disco shirt103K/yr
- disco shirt72K/yr
- disco mens shirt13K/yr
- disco shirts10K/yr
- disco shirts for men12K/yr
- men disco shirt10K/yr
- disco suit11K/yr
- disco shirt for men9K/yr
- mens disco shirts9K/yr
- disco suit men9K/yr
Top disco shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Disco Shirt Outfits-Sequin Short Sleeve Sparkly Party Shirts Sliver Large
Century Star$19.164.4★172 rev
Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top
Runcati$22.504.5★185 rev
Mens Disco Shirt Outfit Retro 70s Shirts for Men 80s Sequin Glitter Short Sleeve Button Down 70s Disco Outfits for Men Metallic Disco Costume Party Nightclub Halloween Prom Mens Gold Shirt X-Large
Zando$19.284.5★250 rev
AIBEIX Mens Mesh Sequins See Through 70s Disco Short Sleeve Button Down Shirts(Black Silver-Short Sleeve Large)
AIBEIX$28.254.5★320 rev
Mens 70s Disco Hip Hop Shirts Casual Button Down Paisley Floral Vintage Long Sleeve Large Collar Shirt Yellow
EVEDESIGN$28.614.6★240 rev
Newest
by launch date
EFOWAY Men Sequin 70s Disco Shirt Metallic Short Sleeve Button Down Shirts
EFOWAY$19.4013 rev
ZEROYAA Men 70s Shiny Short Sleeve Button Down Shirt Fashion Sparkle Disco Dress Shirts for Party Dance Club Performance Gold Large
ZEROYAA$22.8882 rev
VIPWOLF Mens Sequin Button Down Shirts Sparkle 70s Disco Short Sleeve Party Shirt Tops Black Large
VIPWOLF$34.7945 rev
American Trends 70s Shirts for Men 70s Outfits Mens Hippie Disco Shirt 60s Outfits for Men 70s Themed Retro Clothes 70s Orange Flower XL
American Trends$15.84527 rev
Mens 70s Disco Hip Hop Shirts Casual Button Down Paisley Floral Vintage Long Sleeve Large Collar Shirt Yellow
EVEDESIGN$28.61240 rev
Trending
90-day click momentumEFOWAY Men Sequin 70s Disco Shirt Metallic Short Sleeve Button Down Shirts
EFOWAY$19.404.5★
Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top
Runcati$21.984.5★
Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top
Runcati$22.504.5★
Runcati Mens Disco Shirt 70s Short Sleeve Button Down Vintage Party Top
Runcati$22.084.5★
Barry.Wang Mens Gold Silk Satin Dress Shirts Shiny Luxury Champagne Gold Long Sleeve Button Down Shirts Formal Casual Disco
Barry.Wang$26.484.4★
What buyers say about disco shirt
What buyers praise and complain about, mined from review topics.What buyers love
“The size is right on as stated”
“Good quality shirt”
“Colorful”
“Crafted from a breathable 65% cotton and 35% polyester blend, it stays soft and comfortable even during long nights out”
“Comfortable”
“Flattering”
“Wore it to a late night event an got a lot of compliments”
“strong value”
“This shirt is light weight which makes it comfortable to wear”
“Look was as described”
What buyers complain about
“Runs a bit small”
“Again, love the shirt, just cant stand the smell”
“Could be a poorly stored product or a used return”
“The color was not what I expected”
“Gave my husband a horrible rash”
“Weird collar”
“Not as advertised”
“Its ok. Had hole in pants seam”
“and cheap look”
“a bit heavier material than expected”
Top return reasons
Common questions
- Is disco shirt profitable to sell on Amazon United States?
- The niche generates $73K/yr across 93 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the disco shirt niche?
- 39 brands and 41 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in disco shirt?
- Top complaints mined from reviews: Size-Overall, Smell, Product Condition. The return rate is 17.8% — above our launch gate.
- When does demand for disco shirt peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the disco shirt niche?
- Listings span $10.98–$51.37; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.