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Disco Ball Earrings

Fail

The top 5 brands take 100% of clicks, so Disco Ball Earrings is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$128K/yr799K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
96%top-5 click share · 4 brands · 7 sellers

Flapen Score

Disco Ball Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disco Ball Earrings is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Ball Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Disco Ball Earrings 799K times last year and spent an estimated $128K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 799K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
799K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
1.7%
Market size, estimated
$128Ka year
Peak month
May2.5× the quietest month
Top search term
disco347K searches a year

02 · Price

A sale here is worth $9.50.

Listings sell for $9.50 on average, from $5.86 to $19.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $9.50 that is $12K to $14K a year per listing.

Average price
$9.50under the $15 to $100 sweet spot
Price range
$5.86–$19.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$14K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #598 within Earrings. It carries 732 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#598in Earrings
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
732per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Disco Ball Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 210%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Disco Ball Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Disco Ball Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco347K/yr
  • disco ball earrings102K/yr
  • disco earrings49K/yr
  • mamma mia costumes50K/yr
  • studio 54 outfits women disco16K/yr
  • disco ball dress30K/yr
  • disco ball earrings for women24K/yr
  • disco ball outfit17K/yr
  • disco earrings for women17K/yr
  • abba costumes15K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Ball Earrings

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
55%of negative reviews mention “Advertised Vs Actual Product”
9.3%of orders come back
“Different than pictured”
A buyer, on “Advertised Vs Actual Product”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Disco Ball Earrings questions

Answered from the same tracked data.