Dior Sunglasses Women
FailPrices span $8.36–$7524.62, mostly outside the sweet spot, so Dior Sunglasses Women is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $7.9M/yr6.9M searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 19%top-5 click share · 29 brands · 102 sellers
Flapen Score
Dior Sunglasses Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dior Sunglasses Women is stronger. Inside it, weaker.
Market
The Dior Sunglasses Women market on Amazon at a glance
Shoppers on Amazon United States searched for Dior Sunglasses Women 6.9M times last year and spent an estimated $7.9M. The top 5 brands take 86% of clicks. Demand peaks in Jun–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.
- Searches, last 12 months
- 6.9M
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $7.9Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- gucci1.7M searches a year
02 · Price
A sale here is worth $411.55.
Listings sell for $411.55 on average, from $8.36 to $7524.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $411.55 that is $41K to $103K a year per listing.
- Average price
- $411.55above the $15 to $100 sweet spot
- Price range
- $8.36–$7524.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $41K–$103K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #3,731 within Sunglasses & Eyewear Accessories. It carries 1,023 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 10.0%
- Average rank
- #3,731in Sunglasses & Eyewear Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,023per listing
- Listings tracked
- 137
04 · Newcomers
10 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 32
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dior Sunglasses Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
102
Top-5 brand share
86%
Top 20: 97%
Top-5 click share
19%
Top 20: 42%
Open market
12%
- Brand 136%
- Brand 227%
- Brand 315%
- Brand 46%
- Brand 52%
- Brand 62%
- Open — no brand owns it (23 brands, 12%)
Demand
Dior Sunglasses Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dior Sunglasses Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gucci1.7M/yr
- gucci sunglasses women890K/yr
- gucci bag729K/yr
- michael kors sandals for women432K/yr
- gucci bags for women419K/yr
- coach shoes for women523K/yr
- michael kors sandals224K/yr
- michael kors sunglasses for women225K/yr
- mk sandals for women157K/yr
- gucci sunglasses211K/yr
Reviews and returns
What reviews say buyers love and hate about Dior Sunglasses Women
We read the reviews and the return reasons for every product selling here.
“Very large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Dior Sunglasses Women questions
Answered from the same tracked data.