Diner Coffee Mugs
FailThe top 5 brands take 99% of clicks, so Diner Coffee Mugs is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $94K/yr314K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 25%top-5 click share · 7 brands · 9 sellers
Flapen Score
Diner Coffee Mugs against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Diner Coffee Mugs is stronger. Inside it, weaker.
Market
The Diner Coffee Mugs market on Amazon at a glance
Shoppers on Amazon United States searched for Diner Coffee Mugs 314K times last year and spent an estimated $94K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $94Ka year
- Top search term
- waffle house merch98K searches a year
02 · Price
A sale here is worth $27.09.
Listings sell for $27.09 on average, from $12.72 to $54.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.09 that is $0 to $3K a year per listing.
- Average price
- $27.09inside the $15 to $100 sweet spot
- Price range
- $12.72–$54.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #26,910 within Baseball Caps. It carries 94 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 61%
- Out of stock, average day
- 9.8%
- Average rank
- #26,910in Baseball Caps
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 94per listing
- Listings tracked
- 72
04 · Newcomers
1 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Diner Coffee Mugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
7 rising
Sellers
9
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
25%
Top 20: 59%
Open market
0%
- Brand 169%
- Brand 226%
- Brand 32%
- Brand 42%
- Brand 50%
- Brand 60%
- Open — no brand owns it (1 brand, 0%)
Demand
Diner Coffee Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked
Search terms
Top Diner Coffee Mugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waffle house merch98K/yr
- waffle house104K/yr
- waffle house hat42K/yr
- waffle house shirt36K/yr
- waffle house visor12K/yr
- waffle house hats5K/yr
- waffle house merchandise7K/yr
- waffle house t shirt4K/yr
- waffle house apparel5K/yr
Reviews and returns
What reviews say buyers love and hate about Diner Coffee Mugs
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diner Coffee Mugs questions
Answered from the same tracked data.









