Skip to content

Diner Coffee Mugs

Fail

The top 5 brands take 99% of clicks, so Diner Coffee Mugs is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$94K/yr314K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
25%top-5 click share · 7 brands · 9 sellers

Flapen Score

Diner Coffee Mugs against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Diner Coffee Mugs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diner Coffee Mugs market on Amazon at a glance

Shoppers on Amazon United States searched for Diner Coffee Mugs 314K times last year and spent an estimated $94K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
1.1%
Market size, estimated
$94Ka year
Top search term
waffle house merch98K searches a year

02 · Price

A sale here is worth $27.09.

Listings sell for $27.09 on average, from $12.72 to $54.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.09 that is $0 to $3K a year per listing.

Average price
$27.09inside the $15 to $100 sweet spot
Price range
$12.72–$54.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #26,910 within Baseball Caps. It carries 94 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
61%
Out of stock, average day
9.8%
Average rank
#26,910in Baseball Caps
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
94per listing
Listings tracked
72

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Diner Coffee Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

9

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

25%

Top 20: 59%

Open market

0%

  • Brand 169%
  • Brand 226%
  • Brand 32%
  • Brand 42%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (1 brand, 0%)

Demand

Diner Coffee Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked

Search terms

Top Diner Coffee Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waffle house merch98K/yr
  • waffle house104K/yr
  • waffle house hat42K/yr
  • waffle house shirt36K/yr
  • waffle house visor12K/yr
  • waffle house hats5K/yr
  • waffle house merchandise7K/yr
  • waffle house t shirt4K/yr
  • waffle house apparel5K/yr

Reviews and returns

What reviews say buyers love and hate about Diner Coffee Mugs

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Value For Money”
1.7%of orders come back
“Waste of money”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Diner Coffee Mugs questions

Answered from the same tracked data.