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Diff Jordan Sunglasses Women

Fail

The top 5 brands take 100% of clicks, so Diff Jordan Sunglasses Women is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$23K/yr18K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
81%top-5 click share · 5 brands · 7 sellers

Flapen Score

Diff Jordan Sunglasses Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Diff Jordan Sunglasses Women is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diff Jordan Sunglasses Women market on Amazon at a glance

Shoppers on Amazon United States searched for Diff Jordan Sunglasses Women 18K times last year and spent an estimated $23K. All 5 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
2.0%
Market size, estimated
$23Ka year
Top search term
diff jordan sunglasses women15K searches a year

02 · Price

A sale here is worth $64.69.

Listings sell for $64.69 on average, from $14.18 to $94.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.69 that is $0 to $6K a year per listing.

Average price
$64.69inside the $15 to $100 sweet spot
Price range
$14.18–$94.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,438 within Sunglasses & Eyewear Accessories. It carries 378 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#1,438in Sunglasses & Eyewear Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
378per listing
Listings tracked
12

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Diff Jordan Sunglasses Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Diff Jordan Sunglasses Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
7.6%of orders come back
“They dont fit great”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diff Jordan Sunglasses Women questions

Answered from the same tracked data.