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Diet Coke Gifts

Fail

The top 5 products take 75% of clicks, so Diet Coke Gifts is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$394K/yr1.2M searches / yr
90-day growth
+11.9%search demand this quarter
Competition
75%top-5 click share · 9 brands · 14 sellers

Flapen Score

Diet Coke Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Diet Coke Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diet Coke Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Diet Coke Gifts 1.2M times last year and spent an estimated $394K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.9%
Market size, estimated
$394Ka year
Peak month
December9.9× the quietest month
Top search term
diet coke merch598K searches a year

02 · Price

A sale here is worth $17.14.

Listings sell for $17.14 on average, from $7.00 to $26.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.14 that is $9K to $13K a year per listing.

Average price
$17.14inside the $15 to $100 sweet spot
Price range
$7.00–$26.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #18,890 within Socks. It carries 82 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
7.2%
Average rank
#18,890in Socks
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
12

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Diet Coke Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 144%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Diet Coke Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Diet Coke Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diet coke merch598K/yr
  • diet coke gifts207K/yr
  • diet coke shirt91K/yr
  • diet coke gift44K/yr
  • diet coke merchandise43K/yr
  • diet coke gifts for women30K/yr
  • diet coke decor18K/yr
  • diet coke accessories24K/yr
  • diet coke blanket39K/yr
  • diet coke pajamas26K/yr

Reviews and returns

What reviews say buyers love and hate about Diet Coke Gifts

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Smell”
1.4%of orders come back
“it does smell like coke”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Diet Coke Gifts questions

Answered from the same tracked data.