Diehard Boots for Men

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

0.3%

Market size, estimated

$40Ka year

Peak month

December1.6× the quietest month

Top search term

die hard boots for men52K searches a year

Listings sell for $100.12 on average, from $53.42 to $174.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $100.12 that is $0 to $10K a year per listing.

Average price

$100.12above the $15 to $100 sweet spot

Price range

$53.42–$174.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

6.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #953 within Shops. It carries 240 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

76%

Out of stock, average day

5.5%

Average rank

#953in Shops

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

240per listing

Listings tracked

59

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months