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dickies shirts for women

Skip it

Soft demand (-41.3% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 4Conversion 13Competition 83Returns 13Price range 68Avg price 76Brand share 78Review moat 45Quality gap 78

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.43

avg listing price — sweet spot $15–$100

Price range

Good$6.89–$32.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,963.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Market size

Bad$26K

$26K/yr · 157K searches

Growth

Bad-41.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dickies shirts for women is a $26K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dickies shirts for women market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$62K–$77K
units × avg price
Conversion rate
1.1%
Avg BSR
#3,190
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
0.0%
Avg brand age
35 months
Avg seller age
154 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

39

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

32%

Top 20: 64%

Open market

37%

  • Dickies23%
  • Kalkehay10%
  • QLX9%
  • Shinywear8%
  • Eyibenlilan7%
  • Verdusa6%

Demand

Weekly Amazon search volume, last 37 weeks — -41.3% search growth over the last 90 days.
7K5KNov '25Dec '25Jan '26Mar '26Apr '26May '26

Top dickies shirts for women search terms

  • dickies shirts for women29K/yr
  • womens dickies shirt10K/yr
  • dickeys8K/yr
  • dickie shirt for women10K/yr
  • white shirt collar7K/yr
  • fake white collar10K/yr
  • white dickie collar15K/yr
  • neck dickies for women9K/yr
  • white fake collar6K/yr
  • dress collar3K/yr
All search terms

Top dickies shirts for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$7786%$2K9%$2K12%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dickies shirts for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Otherwise a decent quality shirt”

Size-Overall10%

“Fits perfectly”

Comfort-Overall9%

“Very comfortable”

Shape/Style8%

“Cute Simple Style”

Advertised Vs Actual Product7%

“Does the job”

Material Quality5%

“Material is good”

Color5%

“Pretty and lovely colors”

Value For Money3%

“a reasonable price”

Design-Overall3%

“Beautiful design”

Neck Fit2%

“It fits my neck beautifully”

What buyers complain about

Size-Overall24%

“Too Big”

Wrinkles6%

“cheap fabric, wrinkles immediately”

Quality-Overall6%

“very poorly made”

Material Quality4%

“Material is a bit cheap”

Color4%

“Not white”

Collar Quality3%

“the collar is stiff enough it can be turned up”

Neck Fit3%

“Neck opening too small to be buttoned closed”

Comfort-Overall2%

“Extremely uncomfortable”

Length2%

“Long”

Advertised Vs Actual Product2%

“Not as shown”

Top return reasons

Size-Overall35%
Neck Fit12%
Material Quality8%
Waist Fit8%
Length5%
Collar Quality3%
Color3%
Quality-Overall3%
Chest Fit3%
Advertised Vs Actual Product3%

Common questions

Is dickies shirts for women profitable to sell on Amazon United States?
The niche generates $26K/yr across 64 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (42/100).
How competitive is the dickies shirts for women niche?
29 brands and 39 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in dickies shirts for women?
Top complaints mined from reviews: Size-Overall, Wrinkles, Quality-Overall. The return rate is 8.4% — above our launch gate.
What does it cost to enter the dickies shirts for women niche?
Listings span $6.89–$32.24; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.