dickies backpack
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.90avg listing price — sweet spot $15–$100
Price range
Incredible$17.54–$95.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad6,455.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, dickies backpack is a $12K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 37/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
dickies backpack market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #871
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 81%
- Out of stock
- 7.1%
- Avg brand age
- 43 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
98
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
32%
Top 20: 78%
Open market
8%
- Dickies64%
- Carhartt16%
- JanSport7%
- SUPACOOL2%
- Goloni1%
- EASTPAK1%
- Open — no brand owns it (12 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -0.8% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 7.7×
Top dickies backpack search terms
- dickies backpack55K/yr
- dickies backpack for men4K/yr
- backpack dickies3K/yr
- dickies backpack for school1K/yr
Top dickies backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dickies Large Laptop Backpack for Men Women Water Resistant College Computer Bag for School Travel Work Fits 15.6 Inch Notebook (Black)
Dickies$36.174.2★319 rev
Dickies Essential Backpack SYCAMORE AL
Dickies$30.554.7★179 rev
Dickies Essential Backpack BLACK AL
Dickies$33.574.7★179 rev
Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port
Carhartt$43.904.6★2,179 rev
Dickies Duck Canvas Backpack Black
Dickies$61.110.0★0 rev
Newest
by launch date
Dickies Essential Backpack Khaki One Size
Dickies$33.11179 rev
Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black
Goloni$19.53301 rev
Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Carhartt Brown
Carhartt$60.981,202 rev
Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Black
Carhartt$60.761,202 rev
Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port
Carhartt$43.902,179 rev
Trending
90-day click momentumDickies Essential Backpack Khaki One Size
Dickies$33.114.7★
Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black
Goloni$19.534.7★
Dickies Essential Backpack SYCAMORE AL
Dickies$30.554.7★
Dickies Essential Backpack WHITE AL
Dickies$30.684.7★
Dickies Essential Backpack BROWN DUCK AL
Dickies$28.184.7★
What buyers say about dickies backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good for the price”
“The material feels durable”
“is the perfect size for travel”
“Sturdy and stylish”
“Lots of storage”
“As advertised”
“it was perfect for my carry on”
“Light weight and comfortable”
“The material is beautiful”
What buyers complain about
“Size 🤏 Way too small”
“came apart”
“Cheaply Made”
“Zippers are hard to use”
“Straps arent comfortable”
“The material is cheap”
“Could be cheaper”
“A slight smell”
“It's heavier than I had hoped”
“Feels kind of flimsy”
Top return reasons
Common questions
- Is dickies backpack profitable to sell on Amazon United States?
- The niche generates $12K/yr across 47 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the dickies backpack niche?
- 18 brands and 98 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in dickies backpack?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.6%.
- When does demand for dickies backpack peak?
- Demand peaks in Jul–Aug; the busiest month runs 7.7× the quietest.
- What does it cost to enter the dickies backpack niche?
- Listings span $17.54–$95.58; the average listing price is $36.90 (sweet spot $15–$100). The average incumbent carries 6,455 reviews — the moat a new listing must climb.