Dickies Backpack
FailShoppers spend an estimated $12K a year here, so Dickies Backpack is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $12K/yr64K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 32%top-5 click share · 18 brands · 98 sellers
Flapen Score
Dickies Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dickies Backpack is stronger. Inside it, weaker.
Market
The Dickies Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Dickies Backpack 64K times last year and spent an estimated $12K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $12Ka year
- Peak month
- August7.7× the quietest month
- Top search term
- dickies backpack55K searches a year
02 · Price
A sale here is worth $36.90.
Listings sell for $36.90 on average, from $17.54 to $95.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.90 that is $0 to $4K a year per listing.
- Average price
- $36.90inside the $15 to $100 sweet spot
- Price range
- $17.54–$95.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #871 within Backpacks. It carries 6,455 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 98%
- Out of stock, average day
- 7.1%
- Average rank
- #871in Backpacks
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 6,455per listing
- Listings tracked
- 47
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dickies Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dickies Large Laptop Backpack for Men Women Water Resistant College Computer Bag for School Travel Work Fits 15.6 Inch Notebook (Black)
- Price
- $36.17
- Rating
- 4.2/5
- Reviews
- 319
- Age
- 4y ago

Dickies Essential Backpack SYCAMORE AL
- Price
- $30.55
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago

Dickies Essential Backpack BLACK AL
- Price
- $33.57
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago

Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port
- Price
- $43.90
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 2y ago

Dickies Duck Canvas Backpack Black
- Price
- $61.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Trending
estimated 90-day click momentum
Dickies Essential Backpack Khaki One Size
- Price
- $33.11
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 1y ago

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 1y ago

Dickies Essential Backpack SYCAMORE AL
- Price
- $30.55
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago

Dickies Essential Backpack WHITE AL
- Price
- $30.68
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago

Dickies Essential Backpack BROWN DUCK AL
- Price
- $28.18
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 3y ago
Newest
by launch date
Dickies Essential Backpack Khaki One Size
- Price
- $33.11
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 1y ago

Goloni Backpack for Men Women Travel Laptop Backpack Water Resistant 17.3 Inch USB Charging Backpack Large Capacity Work Commute Bag Black
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 301
- Age
- 1y ago

Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Carhartt Brown
- Price
- $60.98
- Rating
- 4.7/5
- Reviews
- 1,202
- Age
- 2y ago

Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Black
- Price
- $60.76
- Rating
- 4.7/5
- Reviews
- 1,202
- Age
- 2y ago

Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Port
- Price
- $43.90
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
18 rising
Sellers
98
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 78%
Open market
8%
- Dickies64%
- Carhartt16%
- JanSport7%
- SUPACOOL2%
- Goloni1%
- EASTPAK1%
- Open — no brand owns it (12 brands, 8%)
Demand
Dickies Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 7.7×
Search terms
Top Dickies Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dickies backpack55K/yr
- dickies backpack for men4K/yr
- backpack dickies3K/yr
- dickies backpack for school1K/yr
Reviews and returns
What reviews say buyers love and hate about Dickies Backpack
We read the reviews and the return reasons for every product selling here.
“Size 🤏 Way too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dickies Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









