Dick Ring

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

0.9%

Market size, estimated

$513Ka year

Top search term

cock rings2.0M searches a year

Listings sell for $19.96 on average, from $8.80 to $39.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $19.96 that is $15K to $20K a year per listing.

Average price

$19.96inside the $15 to $100 sweet spot

Price range

$8.80–$39.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$20K

Returns

0.8%of orders · Amazon United States median 2.1%

7% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #5,753 within Jewelry. It carries 435 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

7%

Prime listings

81%

Out of stock, average day

5.3%

Average rank

#5,753in Jewelry

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

435per listing

Listings tracked

27

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months