Diaper Covers for Girls

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

628K

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

1.4%

Market size, estimated

$137Ka year

Peak month

April2.9× the quietest month

Top search term

baby bloomers104K searches a year

Listings sell for $15.37 on average, from $7.44 to $29.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.37 that is $0 to $2K a year per listing.

Average price

$15.37inside the $15 to $100 sweet spot

Price range

$7.44–$29.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #15 within Baby Girls. It carries 852 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

3.6%

Average rank

#15in Baby Girls

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

852per listing

Listings tracked

72

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months