Diamond Necklaces for Women

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

1.0%

Market size, estimated

$2.0Ma year

Peak month

December2.7× the quietest month

Top search term

diamond necklace368K searches a year

Listings sell for $143.24 on average, from $9.09 to $960.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $143.24 that is $0 to $14K a year per listing.

Average price

$143.24above the $15 to $100 sweet spot

Price range

$9.09–$960.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$14K

Returns

7.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #4,910 within Pendant Necklaces. It carries 491 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

93%

Out of stock, average day

3.3%

Average rank

#4,910in Pendant Necklaces

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

491per listing

Listings tracked

83

24 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months