Diamond Earrings for Women

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

1.9%

Market size, estimated

$8.7Ma year

Peak month

December2.4× the quietest month

Top search term

diamond earrings531K searches a year

Listings sell for $139.04 on average, from $10.13 to $739.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $139.04 that is $104K to $139K a year per listing.

Average price

$139.04above the $15 to $100 sweet spot

Price range

$10.13–$739.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$104K–$139K

Returns

3.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,453 within Earrings. It carries 1,177 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

95%

Out of stock, average day

0.3%

Average rank

#1,453in Earrings

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,177per listing

Listings tracked

43

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months