Diamond
MaybeAn estimated 1.3% of orders come back. But prices span $6.15–$1799.82, mostly outside the sweet spot, so Diamond is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $905K/yr559K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 38%top-5 click share · 24 brands · 30 sellers
Flapen Score
Diamond against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Diamond is stronger. Inside it, weaker.
Market
The Diamond market on Amazon at a glance
Shoppers on Amazon United States searched for Diamond 559K times last year and spent an estimated $905K. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $905K a year.
- Searches, last 12 months
- 559K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $905Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- diamond295K searches a year
02 · Price
A sale here is worth $182.01.
Listings sell for $182.01 on average, from $6.15 to $1799.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $182.01 that is $46K to $91K a year per listing.
- Average price
- $182.01above the $15 to $100 sweet spot
- Price range
- $6.15–$1799.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $46K–$91K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,307 within Earrings. It carries 1,142 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 95%
- Out of stock, average day
- 1.4%
- Average rank
- #2,307in Earrings
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,142per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Diamond products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials 0.25 to 1 Carat IGI Certified Solitaire Lab Grown Diamond Stud 14k Gold 4 Prong Round Cut Earrings (G-H Color VS1-VS2 Clarity)
- Price
- $109.05
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago

Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)
- Price
- $12.79
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 5y ago

20mm (0.8in) Crystal Diamond Collectible Figurines Home Decor Glass Christmas Ornaments Wedding Table Decoration Glass Paperweight Pack of 36 (clear)
- Price
- $13.79
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 6y ago

Amazon Essentials IGI Certified 0.5 Carat Solitaire Lab Grown Diamond Pendant Necklace in 14k Yellow Gold - 16 Chain with 2 Extender
- Price
- $315.75
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 1y ago

Gilded 1 Carat Total Weight Lab-Grown Diamond Stud Earrings for Women| 925 Sterling Silver Studs | Hypoallergenic Fine Jewelry | 4-Prong Basket Push Back Nut | SI1 Clarity F Color Round Cut
- Price
- $196.54
- Rating
- 4.6/5
- Reviews
- 880
- Age
- 1y ago
Trending
estimated 90-day click momentum
Privosa - 0.25 Carat Lab Grown Diamond Stud Earrings in 14K White Gold
- Price
- $217.21
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago

Moissanite Stud Earrings 18K White Gold Plated Hypoallergenic Stud Earrings for Women Men 1.0CT*2 Round Moissanite Earrings Lab Created Diamond Stud Earrings D Color VVS1
- Price
- $21.05
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 5mo ago

Certified Lab Grown Diamond Stud Earrings 1 CTW 14K Yellow Gold
- Price
- $303.70
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 1y ago

Gilded 1 Carat Total Weight Lab-Grown Diamond Stud Earrings for Women| 925 Sterling Silver Studs | Hypoallergenic Fine Jewelry | 4-Prong Basket Push Back Nut | SI1 Clarity F Color Round Cut
- Price
- $196.54
- Rating
- 4.6/5
- Reviews
- 880
- Age
- 1y ago

Gilded 1/2 Carat Total Weight Lab-Grown Diamond 14KT Gold Plated Silver Stud Earrings for Women| Hypoallergenic Fine Jewelry | 4-Prong Basket Push Back nut | SI1 Clarity F Color Round Cut
- Price
- $102.85
- Rating
- 4.6/5
- Reviews
- 880
- Age
- 1y ago
Newest
by launch date
Moissanite Stud Earrings 18K White Gold Plated Hypoallergenic Stud Earrings for Women Men 1.0CT*2 Round Moissanite Earrings Lab Created Diamond Stud Earrings D Color VVS1
- Price
- $21.05
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 5mo ago

Certified Lab Grown Diamond Stud Earrings 1 CTW 14K Yellow Gold
- Price
- $303.70
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 1y ago

Pmfxinyao 0.2-10 Carats Moissanite Loose Gemstone Round Cut D Color VVS1 Clarity with GRA Certificate. (0.2 Carats)
- Price
- $10.68
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

14K White Gold Tennis Bracelet With 4 Carat Lab Grown Diamond 7 Inches Length IGI Certified Classic Diamond Tennis Bracelet 4 Prong (E-F Color VVS-VS) Tennis Bracelet For Women Fine Jewelry
- Price
- $1747.12
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Gilded 1 Carat Total Weight Lab-Grown Diamond Stud Earrings for Women| 925 Sterling Silver Studs | Hypoallergenic Fine Jewelry | 4-Prong Basket Push Back Nut | SI1 Clarity F Color Round Cut
- Price
- $196.54
- Rating
- 4.6/5
- Reviews
- 880
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
24 rising
Sellers
30
Est. top-5 brand share
63%
Top 20: 97%
Est. top-5 click share
38%
Top 20: 78%
Open market
32%
- Amazon Essentials28%
- GILDED12%
- Hicarer11%
- QFkris7%
- TINKRSTUFF6%
- The Diamond Channel6%
Demand
Diamond search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Diamond search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diamond295K/yr
- diamonds145K/yr
- fake diamonds33K/yr
- real diamond34K/yr
- dimond28K/yr
- diamond gems12K/yr
- dimonds12K/yr
Reviews and returns
What reviews say buyers love and hate about Diamond
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diamond questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









