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Diabetic Shoes

Fail

Buyers convert on only 0.3% of searches, so Diabetic Shoes is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$48K/yr538K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
31%top-5 click share · 27 brands · 43 sellers

Flapen Score

Diabetic Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Diabetic Shoes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Diabetic Shoes 538K times last year and spent an estimated $48K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
538K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
0.3%
Market size, estimated
$48Ka year
Peak month
December2.1× the quietest month
Top search term
diabetic shoes189K searches a year

02 · Price

A sale here is worth $34.01.

Listings sell for $34.01 on average, from $17.15 to $97.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.01 that is $0 to $3K a year per listing.

Average price
$34.01inside the $15 to $100 sweet spot
Price range
$17.15–$97.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #225 within Shoes. It carries 1,665 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
1.8%
Average rank
#225in Shoes
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,665per listing
Listings tracked
70

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Diabetic Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

43

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

31%

Top 20: 58%

Open market

35%

  • Brand 118%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Diabetic Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Diabetic Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diabetic shoes189K/yr
  • lymphedema shoes extra wide32K/yr
  • neuropathy shoes53K/yr
  • shoes for swollen feet34K/yr
  • shoes for neuropathy26K/yr
  • edema shoes17K/yr
  • lymphedema shoes21K/yr
  • diabetes shoes for women16K/yr
  • edema shoes for women11K/yr
  • swollen feet shoes18K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Shoes

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
10.5%of orders come back
“the shoe was too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Diabetic Shoes questions

Answered from the same tracked data.