dia de los muertos shirt
Skip itHigh returns (9.2%) — this niche doesn't clear our bar today.
Price range
Great$9.44–$58.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Growth
Great+65.3%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,039.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$78K$78K/yr · 214K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, dia de los muertos shirt is a $78K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
dia de los muertos shirt market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #79,818
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 61%
- Out of stock
- 15.4%
- Avg brand age
- 33 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
25
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
45%
Top 20: 75%
Open market
29%
- KYKU50%
- YI XIANG RAN7%
- ABCPXY4%
- TIXMIE3%
- De Los Muertos Halloween Day of The Dead Mat3%
- Day of the Dead Sugar Skull Women Men Apparel Co.3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +65.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 36.7×
Top dia de los muertos shirt search terms
- sugar skull shirts for women15K/yr
- sugar skull shirt14K/yr
- dia de los muertos shirt50K/yr
- day of the dead shirt25K/yr
- day of the dead shirts for men11K/yr
- day of the dead shirts for women26K/yr
- day of the dead t-shirt11K/yr
- dia de los muertos shirt women21K/yr
- dia de los muertos shirt men10K/yr
- day of the dead shirts7K/yr
Top dia de los muertos shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KYKU Sugar Skulls Shirts for Men Graphic Button Up Shirt Colourful X-Large
KYKU$19.004.6★3,819 rev
KYKU Day of The Dead Shirt Men Hawaiian Summer Beach Shirts Sugar Skulls 3XL
KYKU$19.404.6★825 rev
KYKU Hawaiian Skull Shirts for Men Halloween Button Up Shirt Colourful 3XL
KYKU$18.844.6★3,819 rev
KYKU Day of The Dead Shirt Men Hawaiian Summer Beach Shirts Sugar Skulls L
KYKU$19.244.6★825 rev
De Los Muertos La Catrina Day of The Dead Sugar Skull Women T-Shirt
De Los Muertos Halloween Day of The Dead Mat$15.844.6★38 rev
Newest
by launch date
Dia De Los Muertos Mexican Day of The Dead Sugar Skull T-Shirt
Day of the Dead Sugar Skull Women Men Apparel Co.$14.662 rev
Dia De Los Muertos Shirt for Women: Day of The Dead Skeleton Shirts Funny Sugar Skull Graphic Tops Button Down Blouse(Purple2 Medium)
YI XIANG RAN$13.2524 rev
Mexican Day of Dead Shirts for Women Da De Los Muertos T-Shirts Fall 3/4 Sleeve Tunic Tops Crewneck Pullover Blouse
Generic$9.4431 rev
Mens Dia de los Muertos Costume | Stylish Mexican Sugar Skull Hawaiian Shirt for Men Lightweight & Button-Up Funny Halloween Shirts for Day of the Dead Beach & Casual Wear X-Large
American Trends$18.17527 rev
Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt
TIXMIE$15.74231 rev
Trending
90-day click momentum
Mens Star Wars Sugar Skull Boba Fett Glow T-Shirt - Black - 2X Large
STAR WARS$12.994.9★
Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt
TIXMIE$15.744.6★
KYKU Day of The Dead Shirt Men Hawaiian Summer Beach Shirts Sugar Skulls 3XL
KYKU$19.404.6★
Dia De Los Muertos Mexican Day of The Dead Sugar Skull T-Shirt
Day of the Dead Sugar Skull Women Men Apparel Co.$14.665.0★
KYKU Hawaiian Skull Shirts for Men Halloween Button Up Shirt Colourful 3XL
KYKU$18.844.6★
What buyers say about dia de los muertos shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Very happy with fit and quality”
“The shirt itself is a Gildan brand which is a good quality brand in my experience”
“AWESOME DESIGN”
“Just what I was looking for”
“comfortable”
“Looks good like the colors”
“it feels nice it looks durable it just makes me smile thank you”
“The material feels soft”
“It is nicely made, good coloring and washes without shrinking or fading”
“washed it at least 5 times now with no noticeable degradation in color or the decal itself”
What buyers complain about
“Miss sizes”
“I expected it to be cheaper quality”
Top return reasons
Common questions
- Is dia de los muertos shirt profitable to sell on Amazon United States?
- The niche generates $78K/yr across 41 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +65.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the dia de los muertos shirt niche?
- 26 brands and 25 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in dia de los muertos shirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 9.2% — above our launch gate.
- When does demand for dia de los muertos shirt peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 36.7× the quietest.
- What does it cost to enter the dia de los muertos shirt niche?
- Listings span $9.44–$58.14; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.