Dexter Shirt
FailShoppers spend an estimated $37K a year here, so Dexter Shirt is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $37K/yr146K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 42%top-5 click share · 11 brands · 14 sellers
Flapen Score
Dexter Shirt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dexter Shirt is stronger. Inside it, weaker.
Market
The Dexter Shirt market on Amazon at a glance
Shoppers on Amazon United States searched for Dexter Shirt 146K times last year and spent an estimated $37K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $37Ka year
- Top search term
- dexter shirt82K searches a year
02 · Price
A sale here is worth $19.00.
Listings sell for $19.00 on average, from $13.92 to $26.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.00 that is $0 to $2K a year per listing.
- Average price
- $19.00inside the $15 to $100 sweet spot
- Price range
- $13.92–$26.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #102,794 within T-Shirts. It carries 421 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 80%
- Out of stock, average day
- 4.8%
- Average rank
- #102,794in T-Shirts
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 421per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dexter Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
11%
- Brand 129%
- Brand 219%
- Brand 318%
- Brand 412%
- Brand 56%
- Brand 65%
- Open — no brand owns it (5 brands, 11%)
Demand
Dexter Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.2× · 10 of 12 months tracked
Search terms
Top Dexter Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dexter shirt82K/yr
- dexter morgan shirt36K/yr
- dexter t shirt14K/yr
- dexter shirts5K/yr
- dexter shirts for men5K/yr
- dexter tshirt4K/yr
Reviews and returns
What reviews say buyers love and hate about Dexter Shirt
We read the reviews and the return reasons for every product selling here.
“Poor quality - One wear T-Shirt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dexter Shirt questions
Answered from the same tracked data.









