Is dexter shirt profitable to sell on Amazon United States?

The niche generates $37K/yr across 41 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (39/100).

How competitive is the dexter shirt niche?

11 brands and 14 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in dexter shirt?

Top complaints mined from reviews: Quality-Overall, Print Quality, Sleeve Fit. The return rate is 4.4%.

What does it cost to enter the dexter shirt niche?

Listings span $13.92–$26.68; the average listing price is $19.00 (sweet spot $15–$100). The average incumbent carries 421 reviews — the moat a new listing must climb.

dexter shirt

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Price range

Great$13.92–$26.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.00

avg listing price — sweet spot $15–$100

Review moat

Great420.59

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$37K

$37K/yr · 146K searches

According to Flapen's Amazon United States niche tracking, dexter shirt is a $37K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dexter shirt market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $38K–$48K; units × avg price
Conversion rate: 1.4%
Avg BSR: #102,794
Page quality: 0%
Prime: 80%
Sponsored: 76%
Out of stock: 4.8%
Avg brand age: 43 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

11%

Dexter29%
Bioworld19%
Popfunk18%
PARKLEES12%
Derminpro6%
Trevco5%
Open — no brand owns it (5 brands, 11%)

Demand

Weekly Amazon search volume, last 41 weeks — -4.6% search growth over the last 90 days.

Open Trend

Top dexter shirt search terms

dexter shirt82K/yr -3.2%1.2% conv.
dexter morgan shirt36K/yr -8.4%0.3% conv.
dexter t shirt14K/yr -3.1%1.5% conv.
dexter shirts5K/yr +23.1%1.5% conv.
dexter shirts for men5K/yr +2.1%1.0% conv.
dexter tshirt4K/yr -31.1%2.6% conv.

All search terms

Top dexter shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dexter Slice of Life Boat Tours Adult Black Crew Neck Short Sleeve T-Shirt

Bioworld$18.684.6★26 rev

Popfunk Dexter Blood Never Lies Unisex Adult T Shirt (Medium) Black

Popfunk$18.184.8★13 rev

PARKLEES Mens Casual Stretchy Long Sleeve Henley T-Shirt Front Placket Muscle Workout Athletic 4 Buttons Tee Tops Army Green Large

PARKLEES$19.024.4★443 rev

Dexter Moonlight Fishing T-Shirt

Dexter$19.624.7★138 rev

Derminpro Mens Henley Shirts Long Sleeve Casual Slim Fit Cotton Shirts Army X-Large

Derminpro$24.474.4★4,338 rev

Newest

by launch date

Dexter Bay Harbor Marina Boat Tours Blood Splatter TV Show T-Shirt

Dexter$19.2213 rev

8mo ago

Dexter Slice of Life Boat Tours Bay Harbor Adult Black Crew Neck Short Sleeve T-Shirt-XL

Bioworld$18.003 rev

9mo ago

LucMatton Mens Lightweight Henley Shirt Casual Stretch Slim-Fit Long-Sleeve T-Shirt with Pocket Khaki Large

LucMatton$16.48144 rev

10mo ago

Dexter Morgan Profile Smoke Graphic Crew Neck Short Sleeve Tee - Suspense Crime Drama TV Series T Shirt for Men & Women

American Classics$22.111 rev

12mo ago

Dexter Slice of Life Boat Tours Adult Black Crew Neck Short Sleeve T-Shirt

Bioworld$18.6826 rev

1y ago

What buyers say about dexter shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“This is a good quality shirt”

Size-Overall16%

“fits great”

Value For Money8%

“the price was fair”

Gifting Purpose7%

“Great Gift”

Color5%

“Like how they give you several of options for shirt color just wish it was a few dollars cheaper”

Design-Overall5%

“Clean design”

Soft Feel5%

“So soft”

Advertised Vs Actual Product4%

“it looks exactly like the image”

Sleeve Fit2%

“This is my favorite long sleeve shirt”

Comfort-Overall2%

“So comfy”

What buyers complain about

Quality-Overall25%

“Poor quality - One wear T-Shirt”

Print Quality13%

“it seems that it wasnt printed in the correct place”

Sleeve Fit13%

“Sleeves long”

Material Quality13%

“Do not buy this junk, the materials junk and I don't”

Thickness13%

“T shirt is thin”

Size-Overall6%

“Loose fit”

Value For Money3%

“I'd say a little bit spendy”

Top return reasons

Size-Overall45%

Material Quality8%

Chest Fit8%

Sleeve Fit7%

Length5%

Arm Fit4%