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Devil Wings

Fail

Shoppers spend an estimated $36K a year here, so Devil Wings is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$36K/yr153K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
50%top-5 click share · 30 brands · 55 sellers

Flapen Score

Devil Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Devil Wings is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devil Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Devil Wings 153K times last year and spent an estimated $36K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
1.1%
Market size, estimated
$36Ka year
Peak month
October41.9× the quietest month
Top search term
devil wings60K searches a year

02 · Price

A sale here is worth $22.44.

Listings sell for $22.44 on average, from $5.59 to $82.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.44 that is $0 to $2K a year per listing.

Average price
$22.44inside the $15 to $100 sweet spot
Price range
$5.59–$82.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #2,232 within Girls. It carries 295 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
79%
Out of stock, average day
18.8%
Average rank
#2,232in Girls
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
295per listing
Listings tracked
34

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Devil Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

55

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

50%

Top 20: 86%

Open market

39%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Devil Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.9×

Search terms

Top Devil Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • devil wings60K/yr
  • red angel wings23K/yr
  • red wings costume29K/yr
  • red feather wings8K/yr
  • red bird wings6K/yr
  • red devil wings12K/yr
  • devil wings adult9K/yr
  • red wings adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Devil Wings

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
9.1%of orders come back
“Bad quality gloves”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Devil Wings questions

Answered from the same tracked data.