Devil Wings
FailShoppers spend an estimated $36K a year here, so Devil Wings is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $36K/yr153K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 50%top-5 click share · 30 brands · 55 sellers
Flapen Score
Devil Wings against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Devil Wings is stronger. Inside it, weaker.
Market
The Devil Wings market on Amazon at a glance
Shoppers on Amazon United States searched for Devil Wings 153K times last year and spent an estimated $36K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $36Ka year
- Peak month
- October41.9× the quietest month
- Top search term
- devil wings60K searches a year
02 · Price
A sale here is worth $22.44.
Listings sell for $22.44 on average, from $5.59 to $82.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.44 that is $0 to $2K a year per listing.
- Average price
- $22.44inside the $15 to $100 sweet spot
- Price range
- $5.59–$82.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #2,232 within Girls. It carries 295 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 79%
- Out of stock, average day
- 18.8%
- Average rank
- #2,232in Girls
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 295per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Devil Wings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
55
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
50%
Top 20: 86%
Open market
39%
- Brand 114%
- Brand 213%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 66%
Demand
Devil Wings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.9×
Search terms
Top Devil Wings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- devil wings60K/yr
- red angel wings23K/yr
- red wings costume29K/yr
- red feather wings8K/yr
- red bird wings6K/yr
- red devil wings12K/yr
- devil wings adult9K/yr
- red wings adult5K/yr
Reviews and returns
What reviews say buyers love and hate about Devil Wings
We read the reviews and the return reasons for every product selling here.
“Bad quality gloves”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Devil Wings questions
Answered from the same tracked data.









