Is devil wings profitable to sell on Amazon United States?

The niche generates $36K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (44/100).

How competitive is the devil wings niche?

30 brands and 55 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in devil wings?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 9.1% — above our launch gate.

When does demand for devil wings peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 41.9× the quietest.

What does it cost to enter the devil wings niche?

Listings span $5.59–$82.92; the average listing price is $22.44 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.

devil wings

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Avg price

Great$22.44

avg listing price — sweet spot $15–$100

Review moat

Great295.38

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.59–$82.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Market size

Bad$36K

$36K/yr · 153K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, devil wings is a $36K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

devil wings market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $56K–$67K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,232
Page quality: 0%
Prime: 79%
Sponsored: 56%
Out of stock: 18.8%
Avg brand age: 41 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

50%

Top 20: 86%

Open market

39%

Lauthen.S14%
elope13%
BaronHong10%
HOMELEX10%
KORURACLUB8%
whitefeather6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 41.9×

Open Trend

Top devil wings search terms

devil wings60K/yr +12.7%1.0% conv.
red angel wings23K/yr -52.3%1.0% conv.
red wings costume29K/yr -47.5%1.2% conv.
red feather wings8K/yr -7.8%0.9% conv.
red bird wings6K/yr +4.6%0.0% conv.
red devil wings12K/yr +12.4%0.9% conv.
devil wings adult9K/yr -54.6%1.8% conv.
red wings adult5K/yr -49.1%0.0% conv.

All search terms

Top devil wings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Red

Lauthen.S$19.814.6★107 rev

elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red

elope$9.904.0★24 rev

Feather Shawl for Women - Swan Feathers Collar Halloween Crow Cape Witch Costume Accessories

HOMELEX$21.924.3★91 rev

BaronHong Halloween Mardi Gras Costume Cosplay Demon Dragon Wings for Adult(black M)

BaronHong$26.764.2★492 rev

KORURACLUB Wings cosplay halloween bat wings Devil wings clothing Accessories bat wings

KORURACLUB$19.724.3★103 rev

Newest

by launch date

Angel Feather Wings for Adults Angel Wings for Girls Fairy Angel Costume for Women Halloween Dress Up Party Favor (Red)

leasote$5.591 rev

9mo ago

whitefeather Feather Angel Wings with Halo Headband Adult Costume Accessories Lightweight Adjustable Fairy Wings for Cosplay (red-1.96ft)

whitefeather$14.8092 rev

10mo ago

fulasiteu Red Devil Wings 31.5 Inch Adult Devil Angel Wings Headband Wand for Adult Women Halloween Christmas Party Decoration Costumes

fulasiteu$15.3099 rev

11mo ago

quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor

quescu$17.1510 rev

1y ago

Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay

CRTEPST$34.8864 rev

1y ago

What buyers say about devil wings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Easy to put in the quality is great you can reuse it”

Comfort-Overall13%

“Very comfortable too”

Size-Overall13%

“Great fit”

Value For Money9%

“worth the money”

Soft Feel6%

“Soft”

Advertised Vs Actual Product4%

“The wings operate as they advertise”

Durability4%

“doesnt feel like its going to fall apart”

Shape/Style4%

“Still gives that elegant appeal”

Material Quality3%

“The material was comfortable and soft”

Stitch/Finish/Polish3%

“They completed the look perfectly”

What buyers complain about

Quality-Overall20%

“Bad quality gloves”

Durability19%

“Literally broke as i was taking it out of the package”

Size-Overall16%

“Rough and dull, and ill fitting”

Gap/Hole9%

“Arrived with a hole in them”

Thickness8%

“the fingers are thicker”

Strap/String Quality5%

“the straps broke within 2 mins of wearing them i tried to re glue them”

Adhesion/Stickiness2%

“There is a problem in keeping the angel wings spread because they keep on sticking together”

Hard Feel2%

“Rough and dull, and ill fitting”

Advertised Vs Actual Product2%

“The halo is about 3/4 inches around so the picture of this is also deceiving”

Top return reasons

Size-Overall44%

Length7%

Material Quality7%

Arm Fit6%

Advertised Vs Actual Product5%

Quality-Overall5%

Strap/String Quality3%

Color3%

Wrist Fit2%

Defective Material/Parts2%

Common questions

Is devil wings profitable to sell on Amazon United States?: The niche generates $36K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (44/100).
How competitive is the devil wings niche?: 30 brands and 55 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in devil wings?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 9.1% — above our launch gate.
When does demand for devil wings peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 41.9× the quietest.
What does it cost to enter the devil wings niche?: Listings span $5.59–$82.92; the average listing price is $22.44 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.