devil may cry
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Growth
Incredible+113.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.00avg listing price — sweet spot $15–$100
Price range
Great$10.32–$56.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great346.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 404K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, devil may cry is a $101K/yr Amazon United States market (404K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
devil may cry market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $84K–$112K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #64,802
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 8.9%
- Avg brand age
- 43 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
65
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- hahomin45%
- Capcom30%
- Wolancy11%
- Devil May Cry5%
- Netflix4%
- SONGCHANGJEWELRY3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +113.3% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 4.1×
Top devil may cry search terms
- devil may cry267K/yr
- devil may cry merch55K/yr
- devil may cry 533K/yr
- devil may cry ps412K/yr
- devil may cry ps513K/yr
- devil may cry 5 ps57K/yr
- devil may cry merchandise7K/yr
- devil may cry vergil4K/yr
- devil may cry hd collection3K/yr
- devil may cry hd collection ps43K/yr
Top devil may cry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hahomin DMC Devil Cry 5 Dante Cosplay Necklace Amulet Anime Demon Pendant Jewelry Halloween Costume Accessory (Red One Size)
hahomin$10.564.4★17 rev
Devil May Cry 5 Special Edition (PS5)
Capcom$26.554.8★1,435 rev
Devil May Cry HD Collection - PlayStation 4 Standard Edition
Capcom$22.554.7★1,029 rev
Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat
Wolancy$42.504.0★20 rev
Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat
Wolancy$41.064.0★20 rev
Newest
by launch date
Netflix Devil May Cry Dante Unisex Hoodie - Officially Licensed (US Alpha Medium Regular Regular) Black
Netflix$56.340 rev
SONGCHANGJEWELRY D.M.C Demon Hunter-Inspired Sword Keychain Dark Fantasy Metal Design with Skull Hilt Gothic Anime Accessory & Fan Collectible Gift
SONGCHANGJEWELRY$10.329 rev
Devil May Cry Dante Heartthrob Officially Licensed T-Shirt
Devil May Cry$19.3812 rev
Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat
Wolancy$42.5020 rev
Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat
Wolancy$41.0620 rev
Trending
90-day click momentumNetflix Devil May Cry Dante Unisex Hoodie - Officially Licensed (US Alpha Medium Regular Regular) Black
Netflix$56.340.0★
Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat
Wolancy$41.064.0★
hahomin DMC Devil Cry 5 Dante Cosplay Necklace Amulet Anime Demon Pendant Jewelry Halloween Costume Accessory (Red One Size)
hahomin$10.564.4★
Mens Retro Trench Steampunk Tailcoat Costume with Gloves Red Long Coat
Wolancy$42.504.0★
SONGCHANGJEWELRY D.M.C Demon Hunter-Inspired Sword Keychain Dark Fantasy Metal Design with Skull Hilt Gothic Anime Accessory & Fan Collectible Gift
SONGCHANGJEWELRY$10.324.6★
What buyers say about devil may cry
What buyers praise and complain about, mined from review topics.What buyers love
“My kids love playing this game”
“Christmas gift”
“The price was also amazing for 3 games in 1”
“he was especially pleased with the craftsmanship and the detail”
“it holds up perfectly fine now”
“Great for crafting or as is”
What buyers complain about
“Dont waste your money the chain is more expensive than the plastic diamond”
“Waste of money”
“its heavier than we would have thought”
Top return reasons
Common questions
- Is devil may cry profitable to sell on Amazon United States?
- The niche generates $101K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +113.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the devil may cry niche?
- 7 brands and 65 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in devil may cry?
- Top complaints mined from reviews: Chain/Key Quality, Value For Money, Weight Heavy. The return rate is 1.7%.
- When does demand for devil may cry peak?
- Demand peaks in Apr–May; the busiest month runs 4.1× the quietest.
- What does it cost to enter the devil may cry niche?
- Listings span $10.32–$56.34; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.