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Devil May Cry

Fail

Buyers convert on only 0.9% of searches, so Devil May Cry is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$101K/yr404K searches / yr
90-day growth
+113.3%search demand this quarter
Competition
81%top-5 click share · 7 brands · 65 sellers

Flapen Score

Devil May Cry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Devil May Cry is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devil May Cry market on Amazon at a glance

Shoppers on Amazon United States searched for Devil May Cry 404K times last year and spent an estimated $101K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +113.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
+113.3%
Conversion, latest week
0.9%
Market size, estimated
$101Ka year
Peak month
April4.1× the quietest month
Top search term
devil may cry267K searches a year

02 · Price

A sale here is worth $28.00.

Listings sell for $28.00 on average, from $10.32 to $56.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.00 that is $3K to $7K a year per listing.

Average price
$28.00inside the $15 to $100 sweet spot
Price range
$10.32–$56.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #64,802 within Jewelry. It carries 347 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
8.9%
Average rank
#64,802in Jewelry
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
347per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Devil May Cry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

65

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 230%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Devil May Cry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 4.1×

Search terms

Top Devil May Cry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • devil may cry267K/yr
  • devil may cry merch55K/yr
  • devil may cry 533K/yr
  • devil may cry ps412K/yr
  • devil may cry ps513K/yr
  • devil may cry 5 ps57K/yr
  • devil may cry merchandise7K/yr
  • devil may cry vergil4K/yr
  • devil may cry hd collection3K/yr
  • devil may cry hd collection ps43K/yr

Reviews and returns

What reviews say buyers love and hate about Devil May Cry

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Chain/Key Quality”
1.7%of orders come back
“Dont waste your money the chain is more expensive than the plastic diamond”
A buyer, on “Chain/Key Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Devil May Cry questions

Answered from the same tracked data.