Devil Horns

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

946K

Growth, 90 days vs prior 90

+18.7%

Conversion, latest week

1.8%

Market size, estimated

$232Ka year

Peak month

October22.4× the quietest month

Top search term

horns147K searches a year

Listings sell for $13.48 on average, from $4.95 to $34.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $13.48 that is $7K to $10K a year per listing.

Average price

$13.48under the $15 to $100 sweet spot

Price range

$4.95–$34.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

6.3%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,388 within Headwear. It carries 286 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#1,388in Headwear

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

286per listing

Listings tracked

64

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months