Devil Fruit
FailThe top 5 products take 83% of clicks, so Devil Fruit is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $160K/yr378K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 49 sellers
Flapen Score
Devil Fruit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Devil Fruit is stronger. Inside it, weaker.
Market
The Devil Fruit market on Amazon at a glance
Shoppers on Amazon United States searched for Devil Fruit 378K times last year and spent an estimated $160K. The top 5 brands take 87% of clicks. Demand peaks in May–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $160Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- one piece keychain143K searches a year
02 · Price
A sale here is worth $26.22.
Listings sell for $26.22 on average, from $10.58 to $51.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.22 that is $7K to $13K a year per listing.
- Average price
- $26.22inside the $15 to $100 sweet spot
- Price range
- $10.58–$51.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,433 within Accessories. It carries 241 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11,433in Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 241per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Devil Fruit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
10%
- Brand 155%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 10%)
Demand
Devil Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Devil Fruit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one piece keychain143K/yr
- devil fruit53K/yr
- one piece devil fruit45K/yr
- devil fruit one piece27K/yr
- luffy keychain19K/yr
- one piece key chain18K/yr
- one piece charms10K/yr
- one piece keychains10K/yr
- one piece fruit12K/yr
- one piece anime keychain8K/yr
Reviews and returns
What reviews say buyers love and hate about Devil Fruit
We read the reviews and the return reasons for every product selling here.
“not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Devil Fruit questions
Answered from the same tracked data.









