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Devil Fruit

Fail

The top 5 products take 83% of clicks, so Devil Fruit is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$160K/yr378K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
83%top-5 click share · 9 brands · 49 sellers

Flapen Score

Devil Fruit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Devil Fruit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devil Fruit market on Amazon at a glance

Shoppers on Amazon United States searched for Devil Fruit 378K times last year and spent an estimated $160K. The top 5 brands take 87% of clicks. Demand peaks in May–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
1.6%
Market size, estimated
$160Ka year
Peak month
December2.5× the quietest month
Top search term
one piece keychain143K searches a year

02 · Price

A sale here is worth $26.22.

Listings sell for $26.22 on average, from $10.58 to $51.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.22 that is $7K to $13K a year per listing.

Average price
$26.22inside the $15 to $100 sweet spot
Price range
$10.58–$51.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,433 within Accessories. It carries 241 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11,433in Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Devil Fruit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • Brand 155%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Devil Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Devil Fruit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one piece keychain143K/yr
  • devil fruit53K/yr
  • one piece devil fruit45K/yr
  • devil fruit one piece27K/yr
  • luffy keychain19K/yr
  • one piece key chain18K/yr
  • one piece charms10K/yr
  • one piece keychains10K/yr
  • one piece fruit12K/yr
  • one piece anime keychain8K/yr

Reviews and returns

What reviews say buyers love and hate about Devil Fruit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
0.7%of orders come back
“not durable”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Devil Fruit questions

Answered from the same tracked data.