devil fruit
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.22avg listing price — sweet spot $15–$100
Review moat
Great240.9avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.58–$51.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$160K$160K/yr · 378K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, devil fruit is a $160K/yr Amazon United States market (378K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
devil fruit market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $157K–$210K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #11,433
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
10%
- Great Eastern Entertainment55%
- ABYSTYLE9%
- Funko9%
- CBKSUHBADE8%
- Finex5%
- BoxLunch4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.5×
Top devil fruit search terms
- one piece keychain143K/yr
- devil fruit53K/yr
- one piece devil fruit45K/yr
- devil fruit one piece27K/yr
- luffy keychain19K/yr
- one piece key chain18K/yr
- one piece charms10K/yr
- one piece keychains10K/yr
- one piece fruit12K/yr
- one piece anime keychain8K/yr
Top devil fruit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
Great Eastern Entertainment$12.834.7★946 rev
Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono Novelty Keyring - Luffytaro - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$11.514.8★479 rev
CBKSUHBADE Devil Fruit Keychain 4pcs Set Anime One Luffy Piece Trafalgar Law Ace Zoro Zinc Alloy Keyrings Pendants Gift Set (01 4pcs Devil fruit)
CBKSUHBADE$15.474.2★48 rev
ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
ABYSTYLE$48.054.6★61 rev
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.394.7★142 rev
Newest
by launch date
RELEASE 14th NOV 2025: One Piece TCG : Devil Fruits Collection Vol.3 (DF-03)
BANDAI$51.7256 rev
BoxLunch Tsunameez One Piece Blind Bag Liquid Filled Keychain Exclusive MULTI NONE
BoxLunch$10.5827 rev
One Piece Devil Fruit Light | One Piece Figure | Monkey D.Luffy | Official Product
Grupo Erik$38.64263 rev
ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
ABYSTYLE$48.0561 rev
ABYstyle Studio One Piece Officially Licensed Flame-Flame Fruit Mera Mera Nomi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
ABYSTYLE$47.7944 rev
Trending
90-day click momentumFinex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.394.7★
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
Great Eastern Entertainment$12.834.7★
Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono Novelty Keyring - Luffytaro - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$11.514.8★
ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
ABYSTYLE$48.054.6★
CBKSUHBADE Devil Fruit Keychain 4pcs Set Anime One Luffy Piece Trafalgar Law Ace Zoro Zinc Alloy Keyrings Pendants Gift Set (01 4pcs Devil fruit)
CBKSUHBADE$15.474.2★
What buyers say about devil fruit
What buyers praise and complain about, mined from review topics.What buyers love
“Great Detail”
“Very durable”
“Cute keychain”
“has it on display”
“just as described”
“the colors are bright”
“Product is accurate but”
“Good solid build”
“Item came perfect”
“This was a great gift”
What buyers complain about
“not durable”
“product inside was broken”
“the material is cheap”
“Too small”
“Fragile”
Top return reasons
Common questions
- Is devil fruit profitable to sell on Amazon United States?
- The niche generates $160K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the devil fruit niche?
- 9 brands and 49 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in devil fruit?
- Top complaints mined from reviews: Durability, Defective Material/Parts, Material Quality. The return rate is 0.7%.
- When does demand for devil fruit peak?
- Demand peaks in May–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the devil fruit niche?
- Listings span $10.58–$51.72; the average listing price is $26.22 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.