Devil Fruit
FailThe top 5 products take 83% of clicks, so Devil Fruit is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $160K/yr378K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 49 sellers
Flapen Score
Devil Fruit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Devil Fruit is stronger. Inside it, weaker.
Market
The Devil Fruit market on Amazon at a glance
Shoppers on Amazon United States searched for Devil Fruit 378K times last year and spent an estimated $160K. The top 5 brands take 87% of clicks. Demand peaks in May–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $160Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- one piece keychain143K searches a year
02 · Price
A sale here is worth $26.22.
Listings sell for $26.22 on average, from $10.58 to $51.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.22 that is $7K to $13K a year per listing.
- Average price
- $26.22inside the $15 to $100 sweet spot
- Price range
- $10.58–$51.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,433 within Accessories. It carries 241 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11,433in Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 241per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Devil Fruit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 946
- Age
- 13y ago

Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono Novelty Keyring - Luffytaro - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
- Price
- $11.51
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 3y ago

CBKSUHBADE Devil Fruit Keychain 4pcs Set Anime One Luffy Piece Trafalgar Law Ace Zoro Zinc Alloy Keyrings Pendants Gift Set (01 4pcs Devil fruit)
- Price
- $15.47
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 2y ago

ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
- Price
- $48.05
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
- Price
- $14.39
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 2y ago
Trending
estimated 90-day click momentum
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
- Price
- $14.39
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 2y ago

Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 946
- Age
- 13y ago

Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono Novelty Keyring - Luffytaro - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
- Price
- $11.51
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 3y ago

ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
- Price
- $48.05
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

CBKSUHBADE Devil Fruit Keychain 4pcs Set Anime One Luffy Piece Trafalgar Law Ace Zoro Zinc Alloy Keyrings Pendants Gift Set (01 4pcs Devil fruit)
- Price
- $15.47
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 2y ago
Newest
by launch date
RELEASE 14th NOV 2025: One Piece TCG : Devil Fruits Collection Vol.3 (DF-03)
- Price
- $51.72
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 7mo ago

BoxLunch Tsunameez One Piece Blind Bag Liquid Filled Keychain Exclusive MULTI NONE
- Price
- $10.58
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 1y ago

One Piece Devil Fruit Light | One Piece Figure | Monkey D.Luffy | Official Product
- Price
- $38.64
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 1y ago

ABYstyle Studio One Piece Officially Licensed Gum-Gum Fruit Gomu Gomu no Mi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
- Price
- $48.05
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

ABYstyle Studio One Piece Officially Licensed Flame-Flame Fruit Mera Mera Nomi Replica 5.1 Collectible Anime Manga Home Room Office Decor Gift
- Price
- $47.79
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
49
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
10%
- Great Eastern Entertainment55%
- ABYSTYLE9%
- Funko9%
- CBKSUHBADE8%
- Finex5%
- BoxLunch4%
- Open — no brand owns it (3 brands, 10%)
Demand
Devil Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Devil Fruit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- one piece keychain143K/yr
- devil fruit53K/yr
- one piece devil fruit45K/yr
- devil fruit one piece27K/yr
- luffy keychain19K/yr
- one piece key chain18K/yr
- one piece charms10K/yr
- one piece keychains10K/yr
- one piece fruit12K/yr
- one piece anime keychain8K/yr
Reviews and returns
What reviews say buyers love and hate about Devil Fruit
We read the reviews and the return reasons for every product selling here.
“not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Devil Fruit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









