devil costume for women
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but high returns (12.5%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Price range
Great$6.22–$63.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good602.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$210K$210K/yr · 961K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad12.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, devil costume for women is a $210K/yr Amazon United States market (961K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
devil costume for women market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $263K–$315K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #95,580
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 41%
- Out of stock
- 15.7%
- Avg brand age
- 42 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
36 falling
Sellers
53
Top-5 brand share
45%
Top 20: 84%
Top-5 click share
42%
Top 20: 76%
Open market
50%
- Zando14%
- Sarfel10%
- Hycredi10%
- OLYPHAN6%
- PENTA ANGEL5%
- FEOYA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 103.4×
Top devil costume for women search terms
- devil costume167K/yr
- devil costume women393K/yr
- sexy devil costumes for women11K/yr
- sexy devil costume14K/yr
- devil accessories42K/yr
- devil costume accessories56K/yr
- womens devil costume39K/yr
- devil accessories for women26K/yr
- sexy devil8K/yr
- disfraz de diablita sexy mujer14K/yr
Top devil costume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zando Rimless Devil Horns Heart Sunglasses Halloween Rave Sunglasses Cosplay Accessories Demon Ear Heart Shaped Eyewear Cosplay Glasses Devil Costume Party Funny Glasses Demon Red
Zando$8.294.5★205 rev
Devil Horns Heart Sunglasses Rimless Rave Trendy Novelty Halloween Glasses for Women Men Party Funny Eyewear-Red
Hycredi$9.714.5★28 rev
Sequin Skirts Red Sparkly Skirt Red Sparkle Skirt for Women Glitter Skirts Devil Costume Halloween Rave Outfit for Women
Sarfel$10.754.1★759 rev
PENTA ANGEL Claw Gloves Long Finger Nails Gloves Halloween Goth Paw Devil Witch Claw Glove for Women Costume (Red One Size)
PENTA ANGEL$6.393.9★21 rev
Pixiemain Womens Sexy Devil Queen Halloween Costume Valentines Day Party Dress Size S
Pixiemain$28.124.4★70 rev
Newest
by launch date
Red Devil Costume Women Black and Red Skirt Womens Vampire Costume Sexy Sequin Mini Skirt Black Sparkly Skirts for Women
Sarfel$9.92759 rev
PENTA ANGEL Claw Gloves Long Finger Nails Gloves Halloween Goth Paw Devil Witch Claw Glove for Women Costume (Red One Size)
PENTA ANGEL$6.3921 rev
Cossneer 5Pcs Devil Costume Halloween Men Women Devil Accessories Include Reversible Cloak Headband Bow Tie Tail and Red Fork for Halloween Costume Cosplay Party (55in)
Cossneer$17.994 rev
quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor
quescu$17.1510 rev
FEOYA Latex Lingerie Outfits for Women Sexy Red Patent Leather Dress PU Wet Look Dominatrice Devil Halloween Costumes
FEOYA$28.8354 rev
Trending
90-day click momentumquescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor
quescu$17.154.8★
JasmyGirls Anime Lingerie Sexy Devil Cosplay Costume Halloween Ninja Roleplay Outfit High Slit Babydoll Dress Goth Tank Dresses
JasmyGirls$18.733.8★
PENTA ANGEL Claw Gloves Long Finger Nails Gloves Halloween Goth Paw Devil Witch Claw Glove for Women Costume (Red One Size)
PENTA ANGEL$6.393.9★
Red Devil Costume Women Black and Red Skirt Womens Vampire Costume Sexy Sequin Mini Skirt Black Sparkly Skirts for Women
Sarfel$9.924.1★
Leg Avenue womens dress Accessories Red One Size US
Leg Avenue$13.294.5★
What buyers say about devil costume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Everything is so well made”
“I think they really really elevated my look”
“love the fit”
“it performed exactly as hoped”
“Good for the price”
“Very comfortable too”
“held up well during the event”
“easy to carry”
“Its sturdy enough for a party setting”
“The little trident poker is made of decent material”
What buyers complain about
“This costume doesnt look very durable”
“Sizing wrong”
“Not the best color for me”
“Dont trust photo”
“I thought they would sparkle more”
“Looks cheap”
“very flimsy and see through cape”
“The devil horns don't stand up”
“Was worried the sequence would either fall off or itch”
“Product seemed already stretches out and worn”
Top return reasons
Common questions
- Is devil costume for women profitable to sell on Amazon United States?
- The niche generates $210K/yr across 44 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the devil costume for women niche?
- 36 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in devil costume for women?
- Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 12.5% — above our launch gate.
- When does demand for devil costume for women peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 103.4× the quietest.
- What does it cost to enter the devil costume for women niche?
- Listings span $6.22–$63.76; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.