Is devil costume for girls profitable to sell on Amazon United States?

The niche generates $111K/yr across 48 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (49/100).

How competitive is the devil costume for girls niche?

37 brands and 64 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in devil costume for girls?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.7% — above our launch gate.

When does demand for devil costume for girls peak?

Demand peaks in Oct–Nov; the busiest month runs 110.8× the quietest.

What does it cost to enter the devil costume for girls niche?

Listings span $5.50–$62.22; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.

devil costume for girls

Skip it

High returns (11.7%) — this niche doesn't clear our bar today.

Avg price

Incredible$25.60

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$5.50–$62.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great420.23

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Market size

Okay$111K

$111K/yr · 299K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Returns

Bad11.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, devil costume for girls is a $111K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

devil costume for girls market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $102K–$128K; units × avg price
Conversion rate: 1.5%
Avg BSR: #8,044
Page quality: 0%
Prime: 77%
Sponsored: 58%
Out of stock: 17.5%
Avg brand age: 47 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

38%

Top 20: 74%

Open market

50%

Fun Costumes15%
Suitmeister12%
DiBanGu6%
Hycredi6%
LZAOA6%
Amscan4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 110.8×

Open Trend

Top devil costume for girls search terms

devil costume men84K/yr -26.2%1.3% conv.
mens devil costume27K/yr +7.6%1.1% conv.
devil costume kids19K/yr +20.2%0.1% conv.
devil horns and tail19K/yr -0.3%1.6% conv.
devil costume for girls71K/yr -53.6%0.3% conv.
kids devil costume8K/yr +6.4%1.4% conv.
devil costume for men5K/yr +20.5%1.1% conv.
girls devil costume17K/yr -8.8%0.0% conv.
men devil costume7K/yr -31.8%0.6% conv.
devil costume for kids4K/yr -24.6%0.0% conv.

All search terms

Top devil costume for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Suitmeister Mens Halloween Devil Costume - Slim Fit Suit - Red and Black

Suitmeister$56.173.7★8 rev

Fun Costumes Adult Red Suit Devil Costume for Men - Medium

Fun Costumes$39.194.1★251 rev

DiBanGu Mens Silk Paisley Dress Shirts Long Sleeve Button Down Shirt Casual Regular Fit Shirt for Men Wedding Party Burgundy X-Large

DiBanGu$36.944.6★2,433 rev

Devil Horns Heart Sunglasses Rimless Rave Trendy Novelty Halloween Glasses for Women Men Party Funny Eyewear-Red

Hycredi$9.714.5★28 rev

LZAOA Devil Costume Set Adult Reversible Cloak Vampire Cape Devil Horns Headband Red Black Halloween

LZAOA$17.964.3★155 rev

Newest

by launch date

Kpop Demon Hunter Kids Onesie Pajamas - Boys Girls Long Zip Up Hooded Blanket Sleeper One Piece Costume - Official License

Komar Kids$30.5671 rev

4mo ago

Boys Devil Costume | Kids Red Demon Jumpsuit Wings Belt and Mask for Halloween Dress-Up and Cosplay Medium

Fun Costumes$13.162 rev

9mo ago

Devil Costume Accessories Set 3Pcs Red Devil Horns Headband Bow Tie and Tail for Kids Girls Boys Halloween Dress Up Cosplay Party Supplies

Bonviv$5.5058 rev

10mo ago

Cossneer 5Pcs Devil Costume Halloween Men Women Devil Accessories Include Reversible Cloak Headband Bow Tie Tail and Red Fork for Halloween Costume Cosplay Party (55in)

Cossneer$17.994 rev

1y ago

quescu 3pcs Devil Costume Set Devil Wings Devil Horn Headband Pitchfork for Halloween Dress Up Cosplay Accessories Party Favor

quescu$17.1510 rev

1y ago

What buyers say about devil costume for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“These feel so good in quality that they became my favorite sunglasses”

Size-Overall17%

“it fits well”

Advertised Vs Actual Product11%

“Exactly what I needed”

Value For Money6%

“Good product for the price”

Design-Overall5%

“+cute design”

Strength5%

“They hokd up well”

Durability5%

“held up well during the event”

Material Quality4%

“The pure cotton fabric is breathable”

Comfort-Overall4%

“comfortable to wear”

Soft Feel3%

“The fabric feels soft and comfortable, perfect for sleeping or lounging around the house”

What buyers complain about

Size-Overall13%

“But the horns were super tiny”

Quality-Overall10%

“Poor quality”

Durability8%

“This costume doesnt look very durable”

Material Quality6%

“Very Cheap plastic”

Functionality-Overall5%

“The devil horns don't stand up”

Color5%

“all the other colours disappeared”

Product Condition5%

“This product came used”

Strength5%

“very flimsy and see through cape”

Thickness4%

“thin”

Thin2%

“Thin material”

Top return reasons

Size-Overall50%

Waist Fit7%

Color6%

Advertised Vs Actual Product4%

Quality-Overall4%

Length3%

Shape/Style3%

Material Quality3%

Sleeve Fit3%

Chest Fit3%

Common questions

Is devil costume for girls profitable to sell on Amazon United States?: The niche generates $111K/yr across 48 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (49/100).
How competitive is the devil costume for girls niche?: 37 brands and 64 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in devil costume for girls?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.7% — above our launch gate.
When does demand for devil costume for girls peak?: Demand peaks in Oct–Nov; the busiest month runs 110.8× the quietest.
What does it cost to enter the devil costume for girls niche?: Listings span $5.50–$62.22; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.