Is Desk Hook profitable to sell on Amazon United States?

Flapen scores Desk Hook 47 out of 100 on Amazon United States, a Fail. Shoppers spend $65K a year across 37 tracked products. 3 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -0.9% in the last 90 days.

How competitive is the Desk Hook niche on Amazon United States?

32 brands and 38 sellers compete in Desk Hook on Amazon United States. The top 5 Desk Hook products take 38% of clicks, and the top 5 brands take 42%.

What do buyers complain about in Desk Hook?

Desk Hook buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Adhesion/Stickiness. An estimated 2.8% of orders come back.

When does demand for Desk Hook peak?

Search demand for Desk Hook on Amazon United States peaks in Aug, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Desk Hook niche?

Desk Hook sells for $10.15 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.48 to $24.05. The average product has 1,821 reviews, the count a new listing must catch up to.

Desk Hook

Fail

Shoppers spend an estimated $65K a year here, so Desk Hook is a Fail.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 47
47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size: $65K/yr171K searches / yr
90-day growth: -0.9%search demand this quarter
Competition: 38%top-5 click share · 32 brands · 38 sellers

Flapen Score

Desk Hook against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Desk Hook is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Desk Hook market on Amazon at a glance

Shoppers on Amazon United States searched for Desk Hook 171K times last year and spent an estimated $65K. The top 5 brands take 42% of clicks. Demand peaks in Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months: 171K
Growth, 90 days vs prior 90: -0.9%
Conversion, latest week: 3.7%
Market size, estimated: $65Ka year
Peak month: August1.8× the quietest month
Top search term: desk hook44K searches a year

02 · Price

A sale here is worth $10.15.

Listings sell for $10.15 on average, from $6.48 to $24.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.15 that is $1K to $3K a year per listing.

Average price: $10.15under the $15 to $100 sweet spot
Price range: $6.48–$24.05
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,775 within Handbag Accessories. It carries 1,821 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #2,775in Handbag Accessories
Average rating: 4.53 starsAmazon United States average 4.42 stars
Average reviews: 1,821per listing
Listings tracked: 37

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 3Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Desk Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

38%

Top 20: 79%

Open market

53%

Brand 115%
Brand 28%
Brand 37%
Brand 46%
Brand 56%
Brand 65%

Demand

Desk Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Desk Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

desk hook44K/yr -8.1%4.6% conv.
desk hooks19K/yr -0.8%3.6% conv.
clamp hook14K/yr +17.3%1.8% conv.
under desk hook14K/yr -7.6%3.7% conv.
table hook13K/yr -3.6%2.8% conv.
table hooks9K/yr +33.3%1.8% conv.
clamp hooks8K/yr +12.2%1.7% conv.
desk hanger10K/yr -23.3%2.5% conv.
table hooks for hanging bags8K/yr -12.6%4.3% conv.
hook clamp7K/yr +11.3%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Desk Hook

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Strength”

12%of negative reviews mention “Size-Overall”

2.8%of orders come back

“not a perfect fit”

A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Desk Hook questions

Answered from the same tracked data.

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