Designer Sunglasses for Men

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

0.6%

Market size, estimated

$1.5Ma year

Peak month

December1.6× the quietest month

Top search term

burberry673K searches a year

Listings sell for $132.05 on average, from $4.81 to $445.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $132.05 that is $0 to $13K a year per listing.

Average price

$132.05above the $15 to $100 sweet spot

Price range

$4.81–$445.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

5.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #4,756 within Sunglasses & Eyewear Accessories. It carries 752 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

99%

Out of stock, average day

6.0%

Average rank

#4,756in Sunglasses & Eyewear Accessories

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

752per listing

Listings tracked

119

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

46 months