Designer Glasses for Men
FailBuyers convert on only 0.6% of searches, so Designer Glasses for Men is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $2.1M/yr2.5M searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 27%top-5 click share · 11 brands · 51 sellers
Flapen Score
Designer Glasses for Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Designer Glasses for Men is stronger. Inside it, weaker.
Market
The Designer Glasses for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Designer Glasses for Men 2.5M times last year and spent an estimated $2.1M. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $2.1Ma year
- Peak month
- December3.0× the quietest month
- Top search term
- versace sunglasses for men433K searches a year
02 · Price
A sale here is worth $150.34.
Listings sell for $150.34 on average, from $13.07 to $388.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $150.34 that is $15K to $38K a year per listing.
- Average price
- $150.34above the $15 to $100 sweet spot
- Price range
- $13.07–$388.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $15K–$38K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #3,363 within Sunglasses & Eyewear Accessories. It carries 823 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #3,363in Sunglasses & Eyewear Accessories
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 823per listing
- Listings tracked
- 83
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Designer Glasses for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
51
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
27%
Top 20: 60%
Open market
3%
- Brand 180%
- Brand 25%
- Brand 35%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (5 brands, 3%)
Demand
Designer Glasses for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Designer Glasses for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- versace sunglasses for men433K/yr
- versace sunglasses for women356K/yr
- versace sunglasses201K/yr
- tory burch sunglasses219K/yr
- versace glasses for men194K/yr
- lentes versace para hombre164K/yr
- versace glasses151K/yr
- lentes versace para mujer116K/yr
- dolce and gabbana sunglasses women72K/yr
- gafas versace para hombre78K/yr
Reviews and returns
What reviews say buyers love and hate about Designer Glasses for Men
We read the reviews and the return reasons for every product selling here.
“Loose Fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Designer Glasses for Men questions
Answered from the same tracked data.