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Designer Glasses

Fail

Buyers convert on only 0.6% of searches, so Designer Glasses is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$546K/yr1.2M searches / yr
90-day growth
+17.9%search demand this quarter
Competition
19%top-5 click share · 12 brands · 71 sellers

Flapen Score

Designer Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Designer Glasses is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Designer Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Designer Glasses 1.2M times last year and spent an estimated $546K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $546K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
0.6%
Market size, estimated
$546Ka year
Peak month
July1.6× the quietest month
Top search term
carrera sunglasses men355K searches a year

02 · Price

A sale here is worth $73.44.

Listings sell for $73.44 on average, from $18.38 to $400.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $73.44 that is $0 to $7K a year per listing.

Average price
$73.44inside the $15 to $100 sweet spot
Price range
$18.38–$400.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,371 within Sunglasses & Eyewear Accessories. It carries 652 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#2,371in Sunglasses & Eyewear Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
652per listing
Listings tracked
111

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Designer Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

71

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

19%

Top 20: 47%

Open market

3%

  • Brand 182%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (6 brands, 3%)

Demand

Designer Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Designer Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carrera sunglasses men355K/yr
  • lentes carrera para hombre180K/yr
  • carrera sunglasses101K/yr
  • lentes carrera74K/yr
  • armani sunglasses for men66K/yr
  • gafas carrera para hombres49K/yr
  • carrera sunglasses for women42K/yr
  • armani exchange sunglasses for men44K/yr
  • carrera50K/yr
  • lentes armani para hombre31K/yr

Reviews and returns

What reviews say buyers love and hate about Designer Glasses

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
6.3%of orders come back
“These are cheap quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Designer Glasses questions

Answered from the same tracked data.