Designer Dupes

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

0.8%

Market size, estimated

$1.2Ma year

Peak month

July2.7× the quietest month

Top search term

tom ford sunglasses319K searches a year

Listings sell for $136.08 on average, from $11.29 to $289.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $136.08 that is $14K to $34K a year per listing.

Average price

$136.08above the $15 to $100 sweet spot

Price range

$11.29–$289.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$14K–$34K

Returns

6.7%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #3,791 within Sunglasses & Eyewear Accessories. It carries 297 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

97%

Out of stock, average day

5.5%

Average rank

#3,791in Sunglasses & Eyewear Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

297per listing

Listings tracked

32

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months