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Designer

Fail

Buyers convert on only 0.1% of searches, so Designer is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$243K/yr805K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
19%top-5 click share · 46 brands · 67 sellers

Flapen Score

Designer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Designer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Designer market on Amazon at a glance

Shoppers on Amazon United States searched for Designer 805K times last year and spent an estimated $243K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 805K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
805K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
0.1%
Market size, estimated
$243Ka year
Peak month
February2.7× the quietest month
Top search term
designer214K searches a year

02 · Price

A sale here is worth $251.89.

Listings sell for $251.89 on average, from $6.59 to $2936.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $251.89 that is $0 to $25K a year per listing.

Average price
$251.89above the $15 to $100 sweet spot
Price range
$6.59–$2936.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #9,684 within Crossbody Bags. It carries 1,018 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
13.5%
Average rank
#9,684in Crossbody Bags
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,018per listing
Listings tracked
115

04 · Newcomers

8 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Designer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

67

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

19%

Top 20: 45%

Open market

45%

  • Brand 120%
  • Brand 211%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Designer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Designer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • designer214K/yr
  • mcm bags for women125K/yr
  • valentino bag63K/yr
  • ralph lauren bag54K/yr
  • saint laurent bag64K/yr
  • valentino bags for women58K/yr
  • ysl bags33K/yr
  • valentino purse25K/yr
  • zadig & voltaire women bag27K/yr
  • preowned luxury designer handbags15K/yr

Reviews and returns

What reviews say buyers love and hate about Designer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Designer questions

Answered from the same tracked data.