Descendents
FailShoppers spend an estimated $34K a year here, so Descendents is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $34K/yr158K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 27%top-5 click share · 15 brands · 28 sellers
Flapen Score
Descendents against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Descendents is stronger. Inside it, weaker.
Market
The Descendents market on Amazon at a glance
Shoppers on Amazon United States searched for Descendents 158K times last year and spent an estimated $34K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $34Ka year
- Peak month
- August4.7× the quietest month
- Top search term
- descendants shirt58K searches a year
02 · Price
A sale here is worth $17.39.
Listings sell for $17.39 on average, from $6.73 to $35.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.39 that is $0 to $2K a year per listing.
- Average price
- $17.39inside the $15 to $100 sweet spot
- Price range
- $6.73–$35.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #36,130 within Sleepwear & Robes. It carries 1,095 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 5.6%
- Average rank
- #36,130in Sleepwear & Robes
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,095per listing
- Listings tracked
- 67
04 · Newcomers
5 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Descendents products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Descendants Movie Mal Evie Audrey Jane Short Sleeve Tee
- Price
- $11.59
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 2y ago

Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 12
- Price
- $13.65
- Rating
- 4.7/5
- Reviews
- 1,305
- Age
- 2mo ago

Disney Girls Descendants Movie Mal & Evie 2-Pack Bundle Set T-Shirt Purple/White 10-12 US
- Price
- $13.31
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 4y ago

Disney Girls Descendants Movie Mal & Evie 2-Pack Bundle Set T-Shirt Purple/White 7-8 US
- Price
- $14.31
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 4y ago

Descendants Socks for Girls - Bundle with 6 Pairs Of Disney Ankle Socks Plus More | Descendants Set | US Alpha Large X-Large
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 2y ago
Trending
estimated 90-day click momentum
Descendents Mens Everything Sucks Slim Fit T-Shirt White Small | Officially Licensed Merchandise
- Price
- $27.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 8
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 1,305
- Age
- 2mo ago

Chillin Like a Villain Shirt Women Villain Letters Print Short Sleeve Shirt Holiday Descendants Tee Tops Dark Grey
- Price
- $16.55
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 7y ago

Disney Descendants Big Girls Drop Shoulder T-Shirt Graffiti Cream White 10-12
- Price
- $17.27
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 2y ago

Chillin Like a Villain Shirt Women Villain Letters Print Short Sleeve Shirt Holiday Descendants Tee Tops As Shown
- Price
- $11.97
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 7y ago
Newest
by launch date
Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 12
- Price
- $13.65
- Rating
- 4.7/5
- Reviews
- 1,305
- Age
- 2mo ago

Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 8
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 1,305
- Age
- 2mo ago

Disney girls Nightgown Soft & Cute Pajamas for Kids STAY TRUE 8
- Price
- $9.60
- Rating
- 4.8/5
- Reviews
- 8,990
- Age
- 2mo ago

Disney Girls Descendants | Princess | Little Mermaid 2-Piece Loose-Fit Pajamas Set
- Price
- $13.52
- Rating
- 4.7/5
- Reviews
- 1,305
- Age
- 2mo ago

Disney Descendants Its My Birthday Party Gift Heart T-Shirt
- Price
- $18.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
28
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 69%
Open market
5%
- Disney75%
- Merch2rock5%
- Descendents5%
- FLOYU5%
- JYKSDTUWS3%
- JAZZMAD1%
- Open — no brand owns it (9 brands, 5%)
Demand
Descendents search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Descendents search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- descendants shirt58K/yr
- descendants pajamas10K/yr
- descendants clothes11K/yr
- descendants clothes for girls8K/yr
- disney descendants shirt12K/yr
- descendants shirts for girls12K/yr
- descendants outfits3K/yr
- descendants shirts6K/yr
- descendants outfits for girls6K/yr
- descendants t shirt4K/yr
Reviews and returns
What reviews say buyers love and hate about Descendents
We read the reviews and the return reasons for every product selling here.
“I think the sizes run a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Descendents questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









