descendents
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Good$6.73–$35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,094.66avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 158K searches
According to Flapen's Amazon United States niche tracking, descendents is a $34K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
descendents market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$43K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #36,130
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 5.6%
- Avg brand age
- 29 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
27%
Top 20: 69%
Open market
5%
- Disney75%
- Merch2rock5%
- Descendents5%
- FLOYU5%
- JYKSDTUWS3%
- JAZZMAD1%
- Open — no brand owns it (9 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +16.3% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×
Top descendents search terms
- descendants shirt58K/yr
- descendants pajamas10K/yr
- descendants clothes11K/yr
- descendants clothes for girls8K/yr
- disney descendants shirt12K/yr
- descendants shirts for girls12K/yr
- descendants outfits3K/yr
- descendants shirts6K/yr
- descendants outfits for girls6K/yr
- descendants t shirt4K/yr
Top descendents products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Descendants Movie Mal Evie Audrey Jane Short Sleeve Tee
Disney$11.594.5★358 rev
Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 12
Disney$13.654.7★1,305 rev
Disney Girls Descendants Movie Mal & Evie 2-Pack Bundle Set T-Shirt Purple/White 10-12 US
Disney$13.314.5★160 rev
Disney Girls Descendants Movie Mal & Evie 2-Pack Bundle Set T-Shirt Purple/White 7-8 US
Disney$14.314.5★160 rev
Descendants Socks for Girls - Bundle with 6 Pairs Of Disney Ankle Socks Plus More | Descendants Set | US Alpha Large X-Large
Disney$10.074.6★49 rev
Newest
by launch dateDisney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 12
Disney$13.651,305 rev
Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 8
Disney$12.351,305 rev
Disney girls Nightgown Soft & Cute Pajamas for Kids STAY TRUE 8
Disney$9.608,990 rev
Disney Girls Descendants | Princess | Little Mermaid 2-Piece Loose-Fit Pajamas Set
Disney$13.521,305 rev
Disney Descendants Its My Birthday Party Gift Heart T-Shirt
Disney$18.451 rev
Trending
90-day click momentum
Descendents Mens Everything Sucks Slim Fit T-Shirt White Small | Officially Licensed Merchandise
Merch2rock$27.980.0★
Disney Girls Descendants 2-Piece Loose-Fit Pajamas Set WICKEDLY COOL 2 8
Disney$12.354.7★
Chillin Like a Villain Shirt Women Villain Letters Print Short Sleeve Shirt Holiday Descendants Tee Tops Dark Grey
FLOYU$16.554.7★
Disney Descendants Big Girls Drop Shoulder T-Shirt Graffiti Cream White 10-12
Disney$17.274.8★
Chillin Like a Villain Shirt Women Villain Letters Print Short Sleeve Shirt Holiday Descendants Tee Tops As Shown
FLOYU$11.974.7★
What buyers say about descendents
What buyers praise and complain about, mined from review topics.What buyers love
“The size seem true to fit”
“nice design”
“Great quality”
“The fabric feels soft and comfortable, perfect for sleeping or lounging around the house”
“Just what I expected”
“the print is still lasting well”
“Great Christmas gift”
“The material is so soft”
“Thick”
“Very cute and comfortable”
What buyers complain about
“I think the sizes run a little big”
“Print is a small bit off-center”
“Very thin material almost see thru”
“thin”
“The black on purple is a bit hard to see”
“Thin material”
“However the quality of the t-shirt is lacking”
“I havent been able to wear them since it has been so hot where I live lately”
“Con: I wish it was available long sleeve”
“Unfortunately the material starts to pill a bit after several washing”
Top return reasons
Common questions
- Is descendents profitable to sell on Amazon United States?
- The niche generates $34K/yr across 67 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the descendents niche?
- 15 brands and 28 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in descendents?
- Top complaints mined from reviews: Size-Overall, Print Quality, Material Quality. The return rate is 3.8%.
- When does demand for descendents peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the descendents niche?
- Listings span $6.73–$35.60; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 1,095 reviews — the moat a new listing must climb.