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Descendents

Fail

Shoppers spend an estimated $34K a year here, so Descendents is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$34K/yr158K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
27%top-5 click share · 15 brands · 28 sellers

Flapen Score

Descendents against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Descendents is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Descendents market on Amazon at a glance

Shoppers on Amazon United States searched for Descendents 158K times last year and spent an estimated $34K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
1.2%
Market size, estimated
$34Ka year
Peak month
August4.7× the quietest month
Top search term
descendants shirt58K searches a year

02 · Price

A sale here is worth $17.39.

Listings sell for $17.39 on average, from $6.73 to $35.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.39 that is $0 to $2K a year per listing.

Average price
$17.39inside the $15 to $100 sweet spot
Price range
$6.73–$35.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #36,130 within Sleepwear & Robes. It carries 1,095 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
5.6%
Average rank
#36,130in Sleepwear & Robes
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,095per listing
Listings tracked
67

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Descendents products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

27%

Top 20: 69%

Open market

5%

  • Brand 175%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (9 brands, 5%)

Demand

Descendents search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Descendents search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • descendants shirt58K/yr
  • descendants pajamas10K/yr
  • descendants clothes11K/yr
  • descendants clothes for girls8K/yr
  • disney descendants shirt12K/yr
  • descendants shirts for girls12K/yr
  • descendants outfits3K/yr
  • descendants shirts6K/yr
  • descendants outfits for girls6K/yr
  • descendants t shirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Descendents

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
3.8%of orders come back
“I think the sizes run a little big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Descendents questions

Answered from the same tracked data.