dermal piercing jewelry
Worth a lookShows a thin review moat (255 avg reviews), but soft demand (-10.0% this quarter) keeps it on the watch list.
Review moat
Great254.58avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.18–$23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$243K$243K/yr · 846K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dermal piercing jewelry is a $243K/yr Amazon United States market (846K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
dermal piercing jewelry market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $193K–$257K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #7,376
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 4.3%
- Avg brand age
- 41 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
18%
- TKWXE23%
- PunkTracker23%
- ZS12%
- BodyAce9%
- Xpircn8%
- LECICI7%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dermal piercing jewelry search terms
- dermal jewelry299K/yr
- dermal tops114K/yr
- dermal piercing jewelry55K/yr
- dermal46K/yr
- dermal piercing70K/yr
- back dermal jewelry28K/yr
- face dermal jewelry23K/yr
- dermal top28K/yr
- gold dermal tops29K/yr
- 14g dermal top20K/yr
Top dermal piercing jewelry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
14G 4-20Pcs Surgical Steel Dermal Piercing Jewelry Cubic Zircon Micro Dermal Anchor Tops Titanium Base Dermal Piercing
PunkTracker$10.274.3★390 rev
TKWXE 14G Dermal Jewelry Stainless Steel Dermal Tops Microdermals Dermal Piercings for Women 4mm
TKWXE$10.344.4★12 rev
ZS 16G Stainless Steel Dermal Piercing Jewelry Diamond Dermal Anchor Tops CZ Skin Microdermal Piercing Jewelry for Men Women (E:16pcs Tops)
ZS$10.103.9★224 rev
![BodyAce 14G 10-12Pcs Surgical Steel Dermal Anchor Tops Internally Threaded Dermal Piercing Jewelry Base Cubic Zircon Implant Skin Piercing Kits [4mm Dermal Tops]](https://m.media-amazon.com/images/I/51fH9lSwYRL.jpg)
BodyAce 14G 10-12Pcs Surgical Steel Dermal Anchor Tops Internally Threaded Dermal Piercing Jewelry Base Cubic Zircon Implant Skin Piercing Kits [4mm Dermal Tops]
BodyAce$9.514.2★191 rev
Xpircn 14G Titanium Dermal Anchor Tops Clear CZ Micro Dermal Piercing Jewelry 3mm Round Top 8PCS
Xpircn$12.934.3★889 rev
Newest
by launch date
LECICI 14G Implant-Grade Titanium Dermal Anchor Set Internally Threaded Micro Dermal Jewelry with CZ & Opal Tops and Dermal Base Hypoallergenic Piercing Jewelry (gold 4mm)
LECICI$12.883 rev
LECICI ASTM F136 Titanium Dermal Anchor Jewelry Set 14G Internally Threaded Micro Dermal Piercing Jewelry with 6 Colors CZ Tops & Base Hypoallergenic Anchor Dermal (6 Color Gems. 5mm)
LECICI$14.7817 rev
2Pcs Heart Dermal Jewelry Tops 14G Cubic Zirconia Dermal Piercing 316l Surgical Steel Fake Dermals Piercing Internally Threaded Studs for Women Men(Gold)
Josojoou$9.2312 rev
14G Dermal Jewelry Tops Titanium Mixed Gold and Silver 4mm Dermal 8PCS
TKWXE$19.837 rev
TKWXE 14G Dermal Jewelry Stainless Steel Dermal Tops Microdermals Dermal Piercings for Women 4mm
TKWXE$10.3412 rev
Trending
90-day click momentumLECICI 14G Implant-Grade Titanium Dermal Anchor Set Internally Threaded Micro Dermal Jewelry with CZ & Opal Tops and Dermal Base Hypoallergenic Piercing Jewelry (gold 4mm)
LECICI$12.883.0★
Tornito Dermal Anchor Tops and Base 14G Stainless Steel Microdermal Piercings Jewelry Punk Internally Threaded Star Heart CZ Gem Tops Surface Skin Piercing Studs for Women Men Gold Tone 5mm 6mm 7mm
Tornito$14.164.0★
LECICI ASTM F136 Titanium Dermal Anchor Jewelry Set 14G Internally Threaded Micro Dermal Piercing Jewelry with 6 Colors CZ Tops & Base Hypoallergenic Anchor Dermal (6 Color Gems. 5mm)
LECICI$14.784.7★
14G Dermal Jewelry Tops Titanium Mixed Gold and Silver 4mm Dermal 8PCS
TKWXE$19.834.9★
2Pcs Heart Dermal Jewelry Tops 14G Cubic Zirconia Dermal Piercing 316l Surgical Steel Fake Dermals Piercing Internally Threaded Studs for Women Men(Gold)
Josojoou$9.234.0★
What buyers say about dermal piercing jewelry
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Colorful”
“Worth the price”
“shiny, nice quality”
“durable”
“Love the Variety of Gem Options”
“Really easy to use”
“No irritation, redness, or discomfort”
“Good Quality & Great Value”
“Exactly what I expected”
What buyers complain about
“These are so small that they are hard to handle”
“cheap”
“Too cheap for my ears”
“Turns colors”
“Product arrived broken and bent”
“not as durable as I expected”
“Items were not as described”
“it definitely sticks far out from your face”
“My jewelry had turned green its not titanium”
“Doesnt stay secured”
Top return reasons
Common questions
- Is dermal piercing jewelry profitable to sell on Amazon United States?
- The niche generates $243K/yr across 24 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dermal piercing jewelry niche?
- 13 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in dermal piercing jewelry?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.
- When does demand for dermal piercing jewelry peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dermal piercing jewelry niche?
- Listings span $9.18–$23.76; the average listing price is $12.85 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.