denim top
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.86avg listing price — sweet spot $15–$100
Price range
Great$10.72–$46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great490.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.0%90-day search growth — must beat 0% to launch
Market size
Good$317K$317K/yr · 3.3M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad17.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, denim top is a $317K/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
denim top market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $289K–$361K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,991
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 2.8%
- Avg brand age
- 34 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
56
Top-5 brand share
36%
Top 20: 75%
Top-5 click share
14%
Top 20: 34%
Open market
60%
- ELLEVEN11%
- Tankaneo9%
- Genhoo7%
- Amazon Essentials5%
- POTILI4%
- Remidoo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 10.3×
Top denim top search terms
- denim top1.2M/yr
- denim tops for women577K/yr
- jean top277K/yr
- denim tops195K/yr
- denim tank top99K/yr
- jean top for women136K/yr
- denim crop top96K/yr
- womens denim top90K/yr
- denim tank top women72K/yr
- black denim vest94K/yr
Top denim top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Genhoo Denim Vest Sleeveless Jean Vest Top for Women V Neck Button Down Cropped Denim Top with Pockets
Genhoo$35.004.4★201 rev
IVIR Denim Vest V Neck Jean Vest Tops for Women Sleeveless Button Down Denim Cropped with Pockets Country Outfits Light Denim Blue L
IVIR$31.324.5★78 rev
Genhoo Denim Vest Sleeveless Jean Vest Top for Women V Neck Button Down Cropped Denim Top with Pockets
Genhoo$34.644.4★201 rev
ELLEVEN Cropped Denim Vest Women Sleeveless Western Jean Vest Top for Women V-Neck Button Denim Top Vintage Sexy Y2K Waistcoat Gilet Blue Denim Medium
ELLEVEN$33.494.3★270 rev
ELLEVEN Denim Vest Women Jean Vest Tops for Women Sleeveless V neck Cropped Denim Top Button Down Jean Western Country Outfits for Women Dark Blue Denim Medium
ELLEVEN$38.474.6★78 rev
Newest
by launch date
Remidoo Womens Denim Halter Top Self Tie Peplum Jean Sleeveless Crop Tank Tops Blue Small
Remidoo$31.1228 rev
Tankaneo Womens V Neck Denim Vests Tops Trendy Summer Casual Button Down Y2k Fitted Pleated Sleeveless Jean Tops
Tankaneo$37.12124 rev
Remidoo Womens Denim Halter Top Self Tie Peplum Jean Sleeveless Crop Tank Tops Blue Medium
Remidoo$29.1128 rev
IVIR Denim Vest V Neck Jean Vest Tops for Women Sleeveless Button Down Denim Cropped with Pockets Country Outfits Light Denim Blue L
IVIR$31.3278 rev
ELLEVEN Denim Corset Tank Top High Stretch Sleeveless Jean Vest Top for Women Sexy Y2k Going Out Top Western Country Concert Outfits Blue Denim Medium
ELLEVEN$29.2131 rev
Trending
90-day click momentumTankaneo Womens V Neck Denim Vests Tops Trendy Summer Casual Button Down Y2k Fitted Pleated Sleeveless Jean Tops
Tankaneo$37.123.9★
Remidoo Womens Denim Halter Top Self Tie Peplum Jean Sleeveless Crop Tank Tops Blue Small
Remidoo$31.123.8★
Amazon Essentials Womens Modern Oversized-Fit Cropped Denim Button-Down Shirt Icy Light Blue Small
Amazon Essentials$19.824.4★
ELLEVEN Denim Vest Women Jean Vest Tops for Women Sleeveless V neck Cropped Denim Top Button Down Jean Western Country Outfits for Women Blue Denim Medium
ELLEVEN$38.424.6★
Remidoo Womens Denim Halter Top Self Tie Peplum Jean Sleeveless Crop Tank Tops Blue Medium
Remidoo$29.113.8★
What buyers say about denim top
What buyers praise and complain about, mined from review topics.What buyers love
“Very flattering fit”
“it's solid quality”
“So comfortable”
“Cute style”
“Nice thick material”
“stretchy fabric”
“the dark color is nice”
“Exactly as pictured”
“It's soft and has a bit of stretch”
“Its so lightweight as well”
What buyers complain about
“Runs a little big”
“Horrible Smell”
“Not well made”
“Runs small in chest area”
“very thin and cheap material”
“does not stretch”
“wasnt very flattering”
“Color is a tad darker than displayed in product photo”
“Wrinkles easily”
“Bulky”
Top return reasons
Common questions
- Is denim top profitable to sell on Amazon United States?
- The niche generates $317K/yr across 195 tracked products. 22 of 94 products launched in the last 360 days are still selling. 90-day search growth is +48.0%. Flapen's verdict: Worth a look (64/100).
- How competitive is the denim top niche?
- 51 brands and 56 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in denim top?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 17.7% — above our launch gate.
- When does demand for denim top peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 10.3× the quietest.
- What does it cost to enter the denim top niche?
- Listings span $10.72–$46.58; the average listing price is $28.86 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.