Is Denim Skirt profitable to sell on Amazon United States?

Flapen scores Denim Skirt 67 out of 100 on Amazon United States, a Pass. Shoppers spend $2.9M a year across 163 tracked products. 29 of the 39 products launched in the last year cleared the first-year sales bar. Search demand grew +55.8% in the last 90 days.

How competitive is the Denim Skirt niche on Amazon United States?

66 brands and 72 sellers compete in Denim Skirt on Amazon United States. The top 5 Denim Skirt products take 15% of clicks, and the top 5 brands take 36%.

What do buyers complain about in Denim Skirt?

Denim Skirt buyers on Amazon United States complain most about Size-Overall, Material Quality, and Length. An estimated 14.0% of orders come back, which is high.

When does demand for Denim Skirt peak?

Search demand for Denim Skirt on Amazon United States peaks in May–Jun–Jul–Aug–Oct, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Denim Skirt niche?

Denim Skirt sells for $23.87 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.49 to $38.70. The average product has 1,734 reviews, the count a new listing must catch up to.

Denim Skirt

Pass

Denim Skirt scores 67 out of 100, a Pass. Shoppers spend an estimated $2.9M a year here, search demand grew +55.8% this quarter, and an estimated 14.0% of orders come back.

Filters No Dominant Brand High Returns

Flapen Score: 67
67 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 45
Market size: $2.9M/yr27.9M searches / yr
90-day growth: +55.8%search demand this quarter
Competition: 15%top-5 click share · 66 brands · 72 sellers

Flapen Score

Denim Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Denim Skirt is stronger. Inside it, weaker.

67Pass

This niche Category average

See the method

Market

The Denim Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Denim Skirt 27.9M times last year and spent an estimated $2.9M. The top 5 brands take 36% of clicks. Demand peaks in May–Jun–Jul–Aug–Oct. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 27.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +55.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months: 27.9M
Growth, 90 days vs prior 90: +55.8%
Conversion, latest week: 0.4%
Market size, estimated: $2.9Ma year
Peak month: June5.2× the quietest month
Top search term: maxi skirt3.1M searches a year

02 · Price

A sale here is worth $23.87.

Listings sell for $23.87 on average, from $10.49 to $38.70. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At $23.87 that is $12K to $18K a year per listing.

Average price: $23.87inside the $15 to $100 sweet spot
Price range: $10.49–$38.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100K–125K
Units per listing a year: 500–750
Revenue per listing a year: $12K–$18K
Returns: 14.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #1,802 within Skirts. It carries 1,734 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 99%
Prime listings: 100%
Out of stock, average day: 1.2%
Average rank: #1,802in Skirts
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 1,734per listing
Listings tracked: 163

04 · Newcomers

29 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 29 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -1 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 39
Successful launches: 29Amazon's first-year sales bar
Average brand age: -1 months

Products

Top Denim Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

15%

Top 20: 36%

Open market

60%

Brand 110%
Brand 27%
Brand 37%
Brand 47%
Brand 55%
Brand 64%

Demand

Denim Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 5.2×

Search terms

Top Denim Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

maxi skirt3.1M/yr +41.3%0.1% conv.
jean skirt3.5M/yr +33.2%0.2% conv.
skorts for women with pockets1.4M/yr +167.2%0.2% conv.
white skirt3.3M/yr +65.5%0.3% conv.
denim skirt2.9M/yr +31.0%0.1% conv.
maxi skirts for women1.7M/yr +47.9%0.1% conv.
long skirts for women1.8M/yr +13.2%0.1% conv.
midi skirt1.3M/yr +72.9%0.1% conv.
tennis skirt1.4M/yr +73.8%0.3% conv.
womens skorts710K/yr +118.9%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Denim Skirt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”

23%of negative reviews mention “Size-Overall”

14.0%of orders come back

“Too long”

A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Denim Skirt questions

Answered from the same tracked data.

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