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Denim Shirt Women

Maybe

The top 5 products take only 12% of clicks. But an estimated 16.0% of orders come back, so Denim Shirt Women is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$447K/yr3.6M searches / yr
90-day growth
+2.3%search demand this quarter
Competition
12%top-5 click share · 63 brands · 75 sellers

Flapen Score

Denim Shirt Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Denim Shirt Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denim Shirt Women market on Amazon at a glance

Shoppers on Amazon United States searched for Denim Shirt Women 3.6M times last year and spent an estimated $447K. The top 5 brands take 38% of clicks. Demand peaks in Sep–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
0.4%
Market size, estimated
$447Ka year
Peak month
October2.5× the quietest month
Top search term
denim shirt women1.0M searches a year

02 · Price

A sale here is worth $28.79.

Listings sell for $28.79 on average, from $9.52 to $44.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $28.79 that is $0 to $3K a year per listing.

Average price
$28.79inside the $15 to $100 sweet spot
Price range
$9.52–$44.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #2,047 within Blouses & Button-Down Shirts. It carries 758 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
2.5%
Average rank
#2,047in Blouses & Button-Down Shirts
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
758per listing
Listings tracked
206

04 · Newcomers

12 of last year's 90 launches cleared the first-year sales bar.

90 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
90
Successful launches
12Amazon's first-year sales bar
Average brand age
33 months

Products

Top Denim Shirt Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

63 falling

Sellers

75

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

12%

Top 20: 32%

Open market

59%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Denim Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Denim Shirt Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim shirt women1.0M/yr
  • denim shirt485K/yr
  • womens denim shirt305K/yr
  • jean shirts for women150K/yr
  • denim halter top164K/yr
  • jean shirt222K/yr
  • denim corset top182K/yr
  • denim button down shirt women175K/yr
  • short sleeve denim shirt74K/yr
  • denim shirts for women90K/yr

Reviews and returns

What reviews say buyers love and hate about Denim Shirt Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
16.0%of orders come back
“Didn't fit right”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Denim Shirt Women questions

Answered from the same tracked data.