Denim Shacket

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

297K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

0.5%

Market size, estimated

$50Ka year

Peak month

October3.1× the quietest month

Top search term

red jean jacket40K searches a year

Listings sell for $36.95 on average, from $18.42 to $57.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.95 that is $0 to $4K a year per listing.

Average price

$36.95inside the $15 to $100 sweet spot

Price range

$18.42–$57.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

14.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #347 within Coats, Jackets & Vests. It carries 4,518 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

2.1%

Average rank

#347in Coats, Jackets & Vests

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

4,518per listing

Listings tracked

77

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months