denim shacket
Skip itHigh returns (14.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$36.95avg listing price — sweet spot $15–$100
Price range
Incredible$18.42–$57.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,517.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 297K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad14.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, denim shacket is a $50K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
denim shacket market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $46K–$55K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #347
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 83%
- Out of stock
- 2.1%
- Avg brand age
- 35 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
42
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
24%
Top 20: 49%
Open market
45%
- Argstar15%
- luvamia14%
- Wrangler Authentics10%
- MISS MOLY6%
- Allegra K5%
- Omoone4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
Top denim shacket search terms
- red jean jacket40K/yr
- brown denim jacket76K/yr
- red denim jacket31K/yr
- green denim jacket33K/yr
- white jeans jacket for women15K/yr
- levis denim jacket for women15K/yr
- knit denim jacket15K/yr
- white jean jacket women stretch soft7K/yr
- long denim jackets11K/yr
- long denim jacket for women7K/yr
Top denim shacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Argstar Womens Denim Jean Jackets Button Up Long Sleeve Basic Trendy Stretch Trucker Jacket Red L
Argstar$39.214.3★521 rev
Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - Size Medium / 8-10
luvamia$41.064.5★6,804 rev
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★23,529 rev
Sfascumop Womens Jean Jacket Red Classic Fitted Lapel Button Down Cropped Fashion Long Sleeve Coats 2026 Red M
Sfascumop$18.425.0★1 rev
Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - X-Large / 16-18
luvamia$41.204.5★6,804 rev
Newest
by launch dateWrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.7123,529 rev
Wrangler Authentics Womens Stretch Denim Jacket Olive Large
Wrangler Authentics$39.3423,529 rev
Sfascumop Womens Jean Jacket Red Classic Fitted Lapel Button Down Cropped Fashion Long Sleeve Coats 2026 Red M
Sfascumop$18.421 rev
Tankaneo Womens Oversized Denim Shirt Jacket Button Down Long Sleeve Fall Casual Jean Shackets Red
Tankaneo$30.78158 rev
Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red
Allegra K$42.04299 rev
Trending
90-day click momentumSfascumop Womens Jean Jacket Red Classic Fitted Lapel Button Down Cropped Fashion Long Sleeve Coats 2026 Red M
Sfascumop$18.425.0★
Anienaya Womens Jean Jacket Cropped Denim Jackets Stretchy Puff Long Sleeve Ripped with Pockets White Medium
Anienaya$41.344.2★
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★
Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red
Allegra K$42.044.3★
Agnes Orinda Womens Classic Plus Size Denim Jackets 4X Red
Agnes Orinda$41.444.4★
What buyers say about denim shacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“Color was just as described”
“The Wrangler brand always lives up to high quality standards”
“Very comfortable”
“Stretchy and soft”
“This is a lightweight denim which is perfect for me”
“Fabric is soft”
“Beautiful just as shown”
“is comfortable material”
“Cute with pockets”
What buyers complain about
“Runs HUGE”
“Chemical smell is horrible”
“get the pink”
“its hard to find the correct sleeve length so it might be just me”
“It's a rather scratchy fabric so I'm returning it”
“Wrinkled”
“Its heavier than I expected”
“I just was expecting even slight shape from this jacket”
“arms are short”
“Pricey”
Top return reasons
Common questions
- Is denim shacket profitable to sell on Amazon United States?
- The niche generates $50K/yr across 77 tracked products. 5 of 21 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the denim shacket niche?
- 37 brands and 42 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in denim shacket?
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 14.8% — above our launch gate.
- When does demand for denim shacket peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- What does it cost to enter the denim shacket niche?
- Listings span $18.42–$57.04; the average listing price is $36.95 (sweet spot $15–$100). The average incumbent carries 4,518 reviews — the moat a new listing must climb.