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Denim Romper

Maybe

The top 5 products take only 12% of clicks. But an estimated 21.4% of orders come back, so Denim Romper is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$182K/yr3.3M searches / yr
90-day growth
+0.7%search demand this quarter
Competition
12%top-5 click share · 73 brands · 78 sellers

Flapen Score

Denim Romper against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Denim Romper is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denim Romper market on Amazon at a glance

Shoppers on Amazon United States searched for Denim Romper 3.3M times last year and spent an estimated $182K. The top 5 brands take 28% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
0.1%
Market size, estimated
$182Ka year
Peak month
September2.8× the quietest month
Top search term
denim jumpsuit for women981K searches a year

02 · Price

A sale here is worth $40.04.

Listings sell for $40.04 on average, from $14.44 to $127.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $40.04 that is $0 to $4K a year per listing.

Average price
$40.04inside the $15 to $100 sweet spot
Price range
$14.44–$127.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
21.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #537 within Jumpsuits, Rompers & Overalls. It carries 864 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
91%
Out of stock, average day
8.1%
Average rank
#537in Jumpsuits, Rompers & Overalls
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
864per listing
Listings tracked
166

04 · Newcomers

7 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Denim Romper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

73 rising

Sellers

78

Top-5 brand share

28%

Top 20: 66%

Top-5 click share

12%

Top 20: 31%

Open market

69%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Denim Romper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.8×

Search terms

Top Denim Romper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim jumpsuit for women981K/yr
  • denim jumpsuit463K/yr
  • jean romper336K/yr
  • jean jumpsuit for women318K/yr
  • jean jumpsuit198K/yr
  • denim jumper109K/yr
  • denim jumper for women98K/yr
  • jean romper for women55K/yr
  • denim rompers for women48K/yr
  • jean jumper for women denim84K/yr

Reviews and returns

What reviews say buyers love and hate about Denim Romper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
21.4%of orders come back
“Too short”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Denim Romper questions

Answered from the same tracked data.