Denim Jacket Men

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

0.4%

Market size, estimated

$216Ka year

Peak month

October3.4× the quietest month

Top search term

denim jacket men357K searches a year

Listings sell for $38.19 on average, from $11.19 to $76.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $38.19 that is $0 to $4K a year per listing.

Average price

$38.19inside the $15 to $100 sweet spot

Price range

$11.19–$76.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

13.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #27 within Jackets & Coats. It carries 1,827 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

4.2%

Average rank

#27in Jackets & Coats

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,827per listing

Listings tracked

119

34 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

8Amazon's first-year sales bar

Average brand age

43 months