Denim Dress

Shoppers searched for this 17.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

17.3M

Growth, 90 days vs prior 90

+48.6%

Conversion, latest week

0.2%

Market size, estimated

$1.2Ma year

Peak month

June4.9× the quietest month

Top search term

denim dress5.5M searches a year

Listings sell for $37.77 on average, from $15.61 to $196.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $37.77 that is $4K to $9K a year per listing.

Average price

$37.77inside the $15 to $100 sweet spot

Price range

$15.61–$196.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

23.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2,385 within Dresses. It carries 838 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

99%

Out of stock, average day

4.1%

Average rank

#2,385in Dresses

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

838per listing

Listings tracked

253

97 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

97

Successful launches

32Amazon's first-year sales bar

Average brand age

34 months