Denim Boots

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-33.4%

Conversion, latest week

0.2%

Market size, estimated

$103Ka year

Peak month

October1.7× the quietest month

Top search term

denim boots247K searches a year

Listings sell for $57.03 on average, from $11.73 to $271.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $57.03 that is $0 to $6K a year per listing.

Average price

$57.03inside the $15 to $100 sweet spot

Price range

$11.73–$271.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

14.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #536 within Boots. It carries 509 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

9.0%

Average rank

#536in Boots

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

509per listing

Listings tracked

184

70 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

70

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months