Is demon slayer sword profitable to sell on Amazon United States?

The niche generates $167K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).

How competitive is the demon slayer sword niche?

16 brands and 20 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in demon slayer sword?

Top complaints mined from reviews: Defective Material/Parts, Durability, Size-Overall. The return rate is 2.4%.

When does demand for demon slayer sword peak?

Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the demon slayer sword niche?

Listings span $19.97–$151.76; the average listing price is $48.10 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.

demon slayer sword

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Great$48.10

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good$19.97–$151.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,495.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$167K

$167K/yr · 754K searches

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, demon slayer sword is a $167K/yr Amazon United States market (754K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

demon slayer sword market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $192K–$241K; units × avg price
Conversion rate: 0.5%
Avg BSR: #399
Page quality: 0%
Prime: 92%
Sponsored: 89%
Out of stock: 4.3%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

25%

RG RENGENG31%
Sword fort12%
PZOEWUESR10%
Zisu8%
AN SWALLOW8%
Jorumo7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top demon slayer sword search terms

demon slayer sword497K/yr -17.6%0.5% conv.
demon slayer katana61K/yr -17.4%0.3% conv.
demon slayer swords57K/yr -14.6%0.3% conv.
katana demon slayer31K/yr -28.4%0.2% conv.
demon slayer sword metal14K/yr -31.6%0.0% conv.
led demon slayer sword9K/yr -40.5%0.6% conv.
nichirin sword11K/yr -37.3%0.2% conv.
demon sword7K/yr +5.5%0.0% conv.
katanas de demon slayer8K/yr -57.1%0.1% conv.
demon slayer katanas6K/yr -12.5%0.0% conv.

All search terms

Top demon slayer sword products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RENGENG Light Up Rengoku Sword 40 Inches Rechargeable Plastic Anime Replica with Belt & Stand Original Texture Anime Sword

RG RENGENG$47.464.6★948 rev

Tanjiro Sword Demon Slayer Sword Tanjiro Katana -41 inchfor Role-Playing and Collection.Anime Original Texture

PZOEWUESR$30.244.5★1,669 rev

RENGENG Light Up Muichiro Sword 40 Inches Rechargeable Plastic Anime Replica with Belt & Stand Original Texture Anime Sword

RG RENGENG$47.824.6★948 rev

Demon Slayer Sword for Cosplay with Belt Holder Stand 41 inches (Rengoku Kyoujurou)

AN SWALLOW$29.944.5★496 rev

Cold Blade Anime Sword - 41 inches Anime Katana Replica with Belt and Stand - Lianyu

Cold Blade$30.804.4★551 rev

Newest

by launch date

Muichiro Tokito Demon Slayer Sword and Scabbard

BUDK$64.630 rev

3mo ago

Kokushibo Demon Slayer Sword and Scabbard

BUDK$66.800 rev

3mo ago

RENGENG Light Up Rengoku Sword 40 Inches Rechargeable Plastic Anime Replica with Belt & Stand Original Texture Anime Sword

RG RENGENG$47.46948 rev

1y ago

RENGENG Light Up Muichiro Sword 40 Inches Rechargeable Plastic Anime Replica with Belt & Stand Original Texture Anime Sword

RG RENGENG$47.82948 rev

1y ago

RENGENG Light Up Mitsuri Sword 40 Inches Rechargeable Plastic Anime Replica with Belt & Stand Original Texture Anime Sword

RG RENGENG$46.87948 rev

1y ago

What buyers say about demon slayer sword

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“It is well made”

Fun/Entertainment Experience12%

“So fun to build”

Value For Money11%

“Money well spent”

Size-Overall9%

“Surprisingly huge”

Durability5%

“The sword itself is very durable”

Display-Overall4%

“Great for display”

Strength4%

“Sturdy and heavy made with good material”

Assembly/Installation4%

“Easy to put together”

Design-Overall3%

“Really looks great”

Material Quality3%

“Best sword Ive gotten it came perfectly fine and the material is very light and feels wooden”

What buyers complain about

Defective Material/Parts11%

“had some parts transferred to a zip lock back”

Durability9%

“Dies fast”

Size-Overall7%

“it is huge”

Assembly/Installation7%

“hard to build”

Instructions/User Manual/Troubleshooting6%

“On top of that the instructions are absolutely horrible”

Quality-Overall4%

“I would recommend better quality control from the maker”

Strength3%

“it will fall apart if you're too rough with it”

Functionality-Overall3%

“Doesnt work”

Gifting Purpose3%

“Being given as a gift to a child this company should do better it wasnt cheap to buy the light feature doesnt work correctly”

Natural Resource Wastage3%

“waste of money and time”

Top return reasons

Defective Material/Parts21%

Advertised Vs Actual Product13%

Assembly/Installation9%

Size-Overall7%

Material Quality6%

Value For Money5%

Quality-Overall5%

Handle Quality4%

Charging4%

Durability3%

Common questions

Is demon slayer sword profitable to sell on Amazon United States?: The niche generates $167K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).
How competitive is the demon slayer sword niche?: 16 brands and 20 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in demon slayer sword?: Top complaints mined from reviews: Defective Material/Parts, Durability, Size-Overall. The return rate is 2.4%.
When does demand for demon slayer sword peak?: Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the demon slayer sword niche?: Listings span $19.97–$151.76; the average listing price is $48.10 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.

demon slayer sword

demon slayer sword market data

Competition & brand share

Demand & seasonality

Top demon slayer sword search terms

Top demon slayer sword products on Amazon

Top sellers

Newest

Trending

What buyers say about demon slayer sword

What buyers love

What buyers complain about

Top return reasons

Common questions

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