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Demon Slayer Keychain

Fail

The top 5 products take 87% of clicks, so Demon Slayer Keychain is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$51K/yr300K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
87%top-5 click share · 8 brands · 43 sellers

Flapen Score

Demon Slayer Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Demon Slayer Keychain is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Demon Slayer Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Demon Slayer Keychain 300K times last year and spent an estimated $51K. The top 5 brands take 93% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
1.3%
Market size, estimated
$51Ka year
Top search term
demon slayer keychain157K searches a year

02 · Price

A sale here is worth $13.52.

Listings sell for $13.52 on average, from $7.90 to $19.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.52 that is $1K to $3K a year per listing.

Average price
$13.52under the $15 to $100 sweet spot
Price range
$7.90–$19.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,842 within Keyrings & Keychains. It carries 121 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#1,842in Keyrings & Keychains
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
121per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Demon Slayer Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

43

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Brand 174%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Demon Slayer Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1× · 9 of 12 months tracked

Search terms

Top Demon Slayer Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • demon slayer keychain157K/yr
  • demon slayer keychains23K/yr
  • muichiro keychain16K/yr
  • nezuko keychain15K/yr
  • rengoku keychain11K/yr
  • demon slayer key chain12K/yr
  • inosuke keychain9K/yr
  • demon slayer charms8K/yr
  • demon slayer funko pop keychain10K/yr
  • demon slayer key chains7K/yr

Reviews and returns

What reviews say buyers love and hate about Demon Slayer Keychain

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Durability”
0.4%of orders come back
“Broke almost instantly”
A buyer, on “Durability”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Demon Slayer Keychain questions

Answered from the same tracked data.