Is demon slayer keychain profitable to sell on Amazon United States?

The niche generates $51K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (31/100).

How competitive is the demon slayer keychain niche?

8 brands and 43 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in demon slayer keychain?

Top complaints mined from reviews: Durability, Size-Overall, Chain/Key Quality. The return rate is 0.4%.

What does it cost to enter the demon slayer keychain niche?

Listings span $7.90–$19.29; the average listing price is $13.52 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.

demon slayer keychain

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great121.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.52

avg listing price — sweet spot $15–$100

Price range

Okay$7.90–$19.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 300K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, demon slayer keychain is a $51K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 31/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

demon slayer keychain market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $54K–$68K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,842
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 7.9%
Avg brand age: 28 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Funko74%
FSRONGXI8%
DEZHAN4%
Weeb Keychains3%
K3%
Aniplex3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 40 weeks — -21.3% search growth over the last 90 days.

Open Trend

Top demon slayer keychain search terms

demon slayer keychain157K/yr -23.9%0.5% conv.
demon slayer keychains23K/yr +3.0%0.5% conv.
muichiro keychain16K/yr -18.4%0.0% conv.
nezuko keychain15K/yr -22.0%0.9% conv.
rengoku keychain11K/yr -6.0%0.0% conv.
demon slayer key chain12K/yr -33.9%0.9% conv.
inosuke keychain9K/yr -18.8%0.1% conv.
demon slayer charms8K/yr -19.6%0.4% conv.
demon slayer funko pop keychain10K/yr -33.6%0.4% conv.
demon slayer key chains7K/yr -7.2%0.3% conv.

All search terms

Top demon slayer keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko POP! Keychain: Demon Slayer - Nezuko Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor

Funko$12.884.7★306 rev

Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor

Funko$13.514.7★208 rev

FSRONGXI Anime Keychains Set 12Pcs Acrylic Slayer Keychain Mini Katana Sword Stuff Key Chain Accessories Gifts for Decor

FSRONGXI$14.924.6★95 rev

DEZHAN Anime Cute Keychain Metal Cartoon Key Chain for Women and Men

DEZHAN$13.054.2★41 rev

Funko POP! Keychain: Demon Slayer - Tanjiro Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor

Funko$12.724.8★277 rev

Newest

by launch date

YOOMODERN Anime Slayer Keychains Fun Cartoon Keyring Jewelry Gift for Men and Women

YOOMODERN$7.904 rev

3mo ago

9PCS Demon Anime Slayer Acrylic Keychains Character Eyes Transparent Card Pendant Cute Manga Accessories for Backpacks Keys Bags Ideal Gift for Anime Fans Teens for Party Supply Favor Graduation Gifts

LG LOUIS GARDEN$15.347 rev

3mo ago

Demon Slayer Series 8 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Anime Character Keychain/Backpack Accessory | Official Licensed Merchandise

Aniplex$8.883 rev

5mo ago

Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor

Funko$13.51208 rev

2y ago

Weeb Keychains Demon Slayer Merch Tanjiro Anime Charm with Nichirin Sword & Haori Plate Premium Zinc Alloy Keychain Durable for Bags or Keys Lightweight Holds Its Finish

Weeb Keychains$16.73226 rev

2y ago

What buyers say about demon slayer keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The actual design pieces are well made and look great”

Gifting Purpose11%

“Good gift”

Chain/Key Quality11%

“Awesome Keychains and the quality was great”

Value For Money10%

“reasonably priced collector that would be a wonderful present for any lover of Demon Slayer”

Size-Overall6%

“Perfect size”

Advertised Vs Actual Product6%

“Exactly as described”

Design-Overall5%

“designs are really cool”

Durability4%

“none of them have broken yet I am very satisfied”

Material Quality3%

“The translucent acrylic provides the eye patterns a clean, high-end appearance, and they appear precise and intricate”

Weight Heavy3%

“He's pretty heavy-handed”

What buyers complain about

Durability43%

“Broke almost instantly”

Size-Overall22%

“Bigger than expected”

Chain/Key Quality5%

“One of mine broke the very first time I attached it to my keys”

Scratch Resistance3%

“Eventually, with wear and tear, it will scratch”

Top return reasons

Value For Money38%

Defective Material/Parts15%

Gifting Purpose15%

Material Quality8%

Color8%

Quality-Overall8%

Durability8%

Common questions

Is demon slayer keychain profitable to sell on Amazon United States?: The niche generates $51K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (31/100).
How competitive is the demon slayer keychain niche?: 8 brands and 43 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in demon slayer keychain?: Top complaints mined from reviews: Durability, Size-Overall, Chain/Key Quality. The return rate is 0.4%.
What does it cost to enter the demon slayer keychain niche?: Listings span $7.90–$19.29; the average listing price is $13.52 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.