demon mask
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($19K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Great$21.96avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$5.41–$98.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great416.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, demon mask is a $19K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
demon mask market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,915
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 69%
- Out of stock
- 16.4%
- Avg brand age
- 48 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
61 rising
Sellers
179
Top-5 brand share
31%
Top 20: 75%
Top-5 click share
27%
Top 20: 56%
Open market
64%
- VZQI7%
- Nebwe6%
- HOTTERCOS6%
- COOFANDY6%
- Rubies6%
- BPNHNA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 10.4×
Top demon mask search terms
- devil mask64K/yr
- mjf devil mask9K/yr
- baphomet mask12K/yr
- horned mask8K/yr
- devil mask for men6K/yr
- mask with horns6K/yr
- mscara de diablo6K/yr
- devil mask for adults8K/yr
Top demon mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nebwe Halloween Mask Demon Mask with Horns Realistic Devil Latex Mask Stand Display Scary Halloween Mask Trick Or Treat
Nebwe$17.793.8★47 rev
HOTTERCOS Halloween Scary Demon Mask Horror Red Devil Masks Costume For Adult Gifts
HOTTERCOS$17.404.6★39 rev
COOFANDY Mens Long Hooded Cardigan Ruffle Shawl Collar Open Front Lightweight Drape Cape Overcoat Pockets Black Large
COOFANDY$30.614.3★4,300 rev
BPNHNA Halloween Demon Foam Mask Red Half Face Ram Horn Devil Masquerade Accessories for Cosplay Costume
BPNHNA$10.994.3★285 rev
PURFUN Black Goat Head Skull Mask Ram Horns Animal Skull Costume Mask Horror Demon Devil Evil Mask Cosplay Halloween Mardi Gras Full Face Mask Creepy Party Decoration Prop
PURFUN$15.073.9★165 rev
Newest
by launch date
NewL Red Devil Horn Demon Mask Halloween Horror Cosplay Costume for Adults
NewL$20.992 rev
HOTTERCOS Halloween Scary Demon Mask Horror Red Devil Masks Costume For Adult Gifts
HOTTERCOS$17.4039 rev
CFGPMM Demon Mask for Men Realistic Devil Latex Face with Horns Scary Halloween Mask Horror Full Head Monster for Adult Cosplay
CFGPMM$23.436 rev
Soochat Demon Mask Devil Mask Monster Masks Scary Half Face Masks for Cosplay Halloween Masquerade Monster Costume Party Accessories
Soochat$9.203 rev
MCJC Devil Goat Horned Mask Halloween Cosplay Props
MCJC$17.3073 rev
Trending
90-day click momentumCOOFANDY Mens Long Hooded Cardigan Ruffle Shawl Collar Open Front Lightweight Drape Cape Overcoat Pockets Black Large
COOFANDY$30.614.3★
NewL Red Devil Horn Demon Mask Halloween Horror Cosplay Costume for Adults
NewL$20.995.0★
VZQI Devil Mask Krampus Mask Sheep Half Face Halloween Masquerade Cosplay Props For Adults Black
VZQI$16.404.4★
Hosfairy 1Pcs Halloween Devil Mask Scary Horn Ghost Mask Monster Cosplay Mask for Easter Halloween Cosplay Party Costume(Brown)
Hosfairy$10.814.5★
Rubies Costume CO. Mens Scream Queens Red Devil Mask As Shown One Size
Rubies$13.832.7★
What buyers say about demon mask
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality Mask”
“Lots of fun”
“the mask fit pretty OKAY”
“Reasonably priced”
“Fun gift”
“Comfortable”
“Look is as advertised”
“Hasn't broken yet”
“Easy to use”
“Very bright”
What buyers complain about
“Poor quality”
“Too big”
“Not comfortable at all”
“it's broken already”
“charging problem”
“Awful mask, was bent in half when it arrived and it never would take shape to work on a face”
“however- the chemical scent from it was so bad it made my eyes sting”
“The antlers are a little flimsy”
“False advertising”
“faint color”
Top return reasons
Common questions
- Is demon mask profitable to sell on Amazon United States?
- The niche generates $19K/yr across 84 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the demon mask niche?
- 61 brands and 179 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in demon mask?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Comfort-Overall. The return rate is 4.7%.
- When does demand for demon mask peak?
- Demand peaks in Sep–Oct; the busiest month runs 10.4× the quietest.
- What does it cost to enter the demon mask niche?
- Listings span $5.41–$98.38; the average listing price is $21.96 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.