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Deftones Shirt

Fail

Buyers convert on only 0.5% of searches, so Deftones Shirt is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$68K/yr543K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
29%top-5 click share · 15 brands · 42 sellers

Flapen Score

Deftones Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Deftones Shirt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deftones Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Deftones Shirt 543K times last year and spent an estimated $68K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Aug–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
543K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
0.5%
Market size, estimated
$68Ka year
Peak month
December2.6× the quietest month
Top search term
deftones shirt216K searches a year

02 · Price

A sale here is worth $27.03.

Listings sell for $27.03 on average, from $17.50 to $65.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.03 that is $0 to $3K a year per listing.

Average price
$27.03inside the $15 to $100 sweet spot
Price range
$17.50–$65.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #49,190 within T-Shirts. It carries 190 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
82%
Out of stock, average day
12.1%
Average rank
#49,190in T-Shirts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
190per listing
Listings tracked
60

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Deftones Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

42

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 69%

Open market

7%

  • Merch2rock45%
  • Deftones28%
  • Dorluksy8%
  • Generic7%
  • Daft Punk3%
  • Grayce2%
  • Open — no brand owns it (9 brands, 7%)

Demand

Deftones Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Aug, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Deftones Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • deftones shirt216K/yr
  • deftones t shirt221K/yr
  • deftones merch37K/yr
  • deftones tshirt11K/yr
  • deftones shirt women8K/yr
  • deftones shirt men9K/yr
  • deftones white pony shirt7K/yr
  • deftones shirts8K/yr
  • deftones cat shirt5K/yr
  • def tones t shirt6K/yr

Reviews and returns

What reviews say buyers love and hate about Deftones Shirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Wrong size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deftones Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data