Is define jacket profitable to sell on Amazon United States?

The niche generates $43K/yr across 55 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (35/100).

How competitive is the define jacket niche?

23 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in define jacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 10.0% — above our launch gate.

When does demand for define jacket peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the define jacket niche?

Listings span $16.17–$187.20; the average listing price is $30.51 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.

define jacket

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$30.51

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$16.17–$187.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,005.95

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$43K

$43K/yr · 1.4M searches

Returns

Bad10.0%

return rate — above 5% kills the launch gate

Growth

Bad-41.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, define jacket is a $43K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

define jacket market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 0.1%
Avg BSR: #121
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 8.0%
Avg brand age: 35 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

39%

Top 20: 76%

Open market

25%

90 Degree By Reflex27%
AVGO16%
SUUKSESS14%
VUTRU7%
Trendy Queen6%
CRZ YOGA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top define jacket search terms

lululemon jacket645K/yr -49.3%0.1% conv.
define jacket219K/yr -36.6%0.1% conv.
lululemon define jacket179K/yr -38.9%0.1% conv.
lululemon jackets women66K/yr -6.5%0.1% conv.
lulu jacket32K/yr -16.5%0.1% conv.
define jacket women39K/yr -62.3%0.1% conv.
lululemon zip up jacket21K/yr -18.9%0.2% conv.
lululemon dupe jacket24K/yr -24.4%0.2% conv.
lululemon jacket dupe24K/yr -29.6%0.2% conv.
lulu lemon jacket20K/yr -23.6%0.1% conv.

All search terms

Top define jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)

SUUKSESS$39.984.1★225 rev

90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Small

90 Degree By Reflex$36.644.5★8,574 rev

90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large

90 Degree By Reflex$36.784.5★8,574 rev

VUTRU Women Cropped Athletic Zip Up Jacket Lightweight Workout Plus Size Fall Coat with Thumb Holes for Gym Yoga Running Red M

VUTRU$23.564.3★121 rev

90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL

90 Degree By Reflex$36.494.5★8,574 rev

Newest

by launch date

INNO MINT Define Jackets for Women Workout Running Lightweight Yoga Jackets Athletic Track Jacket Slim Fitted Full Zip Up with Pockets

INNO MINT$30.3815 rev

7mo ago

Bosmeer Lightweight Workout Jackets for Woman Zip Slim Fit Athletic Tops with Thumb Holes Crooped Gym Set Clothes for Woman

Bosmeer$17.09118 rev

9mo ago

SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black M)

SUUKSESS$39.98225 rev

10mo ago

SUUKSESS Women Golden Full Zip Up Workout Cropped Jackets Lightweight Slim Fit Athletic Yoga Tops with Thumb Holes (Black L)

SUUKSESS$39.20225 rev

10mo ago

AVGO Womens Workout Jackets Lightweight Athletic Zip Up Jacket Slim Fit Running Gym Top with Pockets & Thumb Holes(Black M)

AVGO$24.97219 rev

10mo ago

What buyers say about define jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits great”

Quality-Overall13%

“Pretty well made”

Comfort-Overall9%

“Fits comfortably”

Material Quality7%

“Material is soft”

Shape/Style5%

“super flattering”

Color4%

“Color is accurate”

Weight Light4%

“Great quality light weight jacket”

Value For Money4%

“Worth every single penny”

Soft Feel3%

“The material is incredibly soft”

Exercise/Sports Suitability3%

“Perfect for working out”

What buyers complain about

Size-Overall27%

“Runs big”

Quality-Overall10%

“Cheaply made”

Zipper Quality8%

“The zipper was cheap”

Advertised Vs Actual Product4%

“it doesnt look like the picture”

Color3%

“I wish they had different colors”

Durability3%

“Already broken”

Thickness3%

“Its kind of thick”

Pockets/Compartments2%

“No pockets”

Thin2%

“Its super thin compared to any of the ones I have”

Stretchability/Expandability/Elasticity2%

“its very stretchy so I could have gone smaller”

Top return reasons

Size-Overall58%

Chest Fit5%

Material Quality4%

Waist Fit4%

Zipper Quality3%

Advertised Vs Actual Product3%

Thin3%

Sleeve Fit3%

Length3%

Color2%

Common questions

Is define jacket profitable to sell on Amazon United States?: The niche generates $43K/yr across 55 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is -41.3%. Flapen's verdict: Skip it (35/100).
How competitive is the define jacket niche?: 23 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in define jacket?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 10.0% — above our launch gate.
When does demand for define jacket peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the define jacket niche?: Listings span $16.17–$187.20; the average listing price is $30.51 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.

define jacket

define jacket market data

Competition & brand share

Demand & seasonality

Top define jacket search terms

Top define jacket products on Amazon

Top sellers

Newest

Trending

What buyers say about define jacket

What buyers love

What buyers complain about

Top return reasons

Common questions

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