deet bug spray
Launch itA $1.1M/yr market growing +6.2% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.62avg listing price — sweet spot $15–$100
Price range
Great$9.73–$49.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 357K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,972.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deet bug spray is a $1.1M/yr Amazon United States market (357K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul–Aug–Sep. Verdict: Launch it — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
deet bug spray market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $865K–$1.1M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Jason Markk63%
- Pink Miracle29%
- Reebok4%
- UGG3%
- Crep Protect1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 3.8×
Top deet bug spray search terms
- jason markk shoe cleaner157K/yr
- jason markk repel spray64K/yr
- jason markk47K/yr
- jason markk essential kit7K/yr
- jason markk repel11K/yr
- jason mark11K/yr
- repel shoe protectant19K/yr
- jason markk premium shoe cleaner5K/yr
- jason markk shoe cleaner kit6K/yr
- shoe cleaner jason markk3K/yr
Top deet bug spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (4 Oz)
Pink Miracle$18.924.3★44,228 rev
Jason Markk Shoe & Sneaker Protector Repel Spray Water & Stain Repellent for Shoe and Sneaker Care Non-Aerosol Footwear Protector Spray Safe for Leather Suede Nubuck Cotton Knits 5.4oz
Jason Markk$16.894.4★6,620 rev
Jason Markk Essential Kit Shoe Cleaner 2-Piece Set Deep Cleaning Solution & Durables Brush Sneaker Care Ideal for Footwear Safe for Midsoles Full-Grain Leather Rubber Plastic and More 4oz
Jason Markk$16.574.5★24,664 rev
Pink Miracle Shoe Cleaner Kit Bottle Fabric Cleaner for Leather Whites and Nubuck Sneakers (8 Oz)
Pink Miracle$22.854.3★44,228 rev
Jason Markk Deep Cleaning Solution Shoe Cleaner Cleans & Conditions Sneaker Care Ideal for Footwear Safe for Leather Suede Nubuck Cotton Knits 8oz
Jason Markk$16.314.7★6,348 rev
Newest
by launch date
UGG PROTECTOR
UGG$15.887,439 rev
Pink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (32oz)
Pink Miracle$49.3444,228 rev
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.73144 rev
Jason Markk Essential Kit & Repel Spray Shoe Cleaner 3-Piece Set for Footwear
Jason Markk$32.51119 rev
Jason Markk Quick Clean Kit Shoe Cleaner 2-Piece Set Ready-To-Use Foam & Delicates Brush Sneaker Care Ideal for Footwear Safe for Leather Suede Nubuck Cotton Knits 4oz
Jason Markk$18.24534 rev
Trending
90-day click momentumPink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (32oz)
Pink Miracle$49.344.3★
Pink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (4 Oz)
Pink Miracle$18.924.3★
Pink Miracle Shoe Cleaner Kit Bottle Fabric Cleaner for Leather Whites and Nubuck Sneakers (8 Oz)
Pink Miracle$22.854.3★
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.734.3★
Jason Markk Suede Essentials Bundle 4-Piece Shoe & Sneaker Care Set 4oz Deep Cleaning Solution Two Brushes & Suede Stain Eraser Safe for Leather Nubuck Cotton Knits and More
Jason Markk$29.914.3★
What buyers say about deet bug spray
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Brush quality is great”
“Easy to do too”
“Works as advertised”
“Good for the price”
“Brand new shoes”
“not overly smelly”
“Good waterproofing”
“stayed their original color”
“the directions were clear”
What buyers complain about
“Does not work as expected”
“made them difficult to clean”
“Way too expensive”
“it made my shoes darker”
“Waterproofing does not work”
“does not have a strong scent”
“Not as good as they said it is”
“Does not work as advertised”
“the bottle is very small”
“browner over time”
Top return reasons
Common questions
- Is deet bug spray profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 16 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Launch it (57/100).
- How competitive is the deet bug spray niche?
- 5 brands and 19 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deet bug spray?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Value For Money. The return rate is 0.9%.
- When does demand for deet bug spray peak?
- Demand peaks in May–Jul–Aug–Sep; the busiest month runs 3.8× the quietest.
- What does it cost to enter the deet bug spray niche?
- Listings span $9.73–$49.34; the average listing price is $21.62 (sweet spot $15–$100). The average incumbent carries 13,973 reviews — the moat a new listing must climb.