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Deet Bug Spray

Maybe

Buyers convert on 14.4% of searches. But the top 5 brands take 100% of clicks, so Deet Bug Spray is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$1.1M/yr357K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
60%top-5 click share · 5 brands · 19 sellers

Flapen Score

Deet Bug Spray against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Deet Bug Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deet Bug Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Deet Bug Spray 357K times last year and spent an estimated $1.1M. All 5 brands take every click. Demand peaks in May–Jul–Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
14.4%
Market size, estimated
$1.1Ma year
Peak month
May3.8× the quietest month
Top search term
jason markk shoe cleaner157K searches a year

02 · Price

A sale here is worth $21.62.

Listings sell for $21.62 on average, from $9.73 to $49.34. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $21.62 that is $54K to $65K a year per listing.

Average price
$21.62inside the $15 to $100 sweet spot
Price range
$9.73–$49.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$54K–$65K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Shoe, Jewelry & Watch Accessories. It carries 13,973 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Shoe, Jewelry & Watch Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
13,973per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Deet Bug Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 229%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Deet Bug Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Deet Bug Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jason markk shoe cleaner157K/yr
  • jason markk repel spray64K/yr
  • jason markk47K/yr
  • jason markk essential kit7K/yr
  • jason markk repel11K/yr
  • jason mark11K/yr
  • repel shoe protectant19K/yr
  • jason markk premium shoe cleaner5K/yr
  • jason markk shoe cleaner kit6K/yr
  • shoe cleaner jason markk3K/yr

Reviews and returns

What reviews say buyers love and hate about Deet Bug Spray

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Does not work as expected”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Deet Bug Spray questions

Answered from the same tracked data.