Deer Wallet

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

2.9%

Market size, estimated

$177Ka year

Peak month

December4.3× the quietest month

Top search term

serman wallets for men43K searches a year

Listings sell for $29.12 on average, from $17.46 to $42.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.12 that is $7K to $15K a year per listing.

Average price

$29.12inside the $15 to $100 sweet spot

Price range

$17.46–$42.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

5.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Wallets, Card Cases & Money Organizers. It carries 10,276 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#167in Wallets, Card Cases & Money Organizers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,276per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months