- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $177K/yr211K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 49%top-5 click share · 5 brands · 14 sellers
Flapen Score
Deer Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Deer Wallet is stronger. Inside it, weaker.
Market
The Deer Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Deer Wallet 211K times last year and spent an estimated $177K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $177Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- serman wallets for men43K searches a year
02 · Price
A sale here is worth $29.12.
Listings sell for $29.12 on average, from $17.46 to $42.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $29.12 that is $7K to $15K a year per listing.
- Average price
- $29.12inside the $15 to $100 sweet spot
- Price range
- $17.46–$42.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Wallets, Card Cases & Money Organizers. It carries 10,276 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #167in Wallets, Card Cases & Money Organizers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 10,276per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Deer Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SERMAN BRANDS RFID Blocking Slim Bifold Genuine Leather Minimalist Front Pocket Wallets for Men with Money Clip Thin Mens (Texas Brown 1.0)
- Price
- $27.76
- Rating
- 4.6/5
- Reviews
- 38,098
- Age
- 10y ago
BULLIANT Magnetic Closure Slim Wallet-Genuine Leather Front Pocket Wallet for Men RFID Blocking Holds 12 Cards and Money Clip
- Price
- $17.76
- Rating
- 4.6/5
- Reviews
- 3,819
- Age
- 2y ago
SERMAN BRANDS Money Clip Wallet - Mens Wallets slim Front Pocket RFID Blocking Card Holder Minimalist Mini Bifold (Texas Brown Transformer)
- Price
- $27.88
- Rating
- 4.6/5
- Reviews
- 14,899
- Age
- 6y ago
SERMAN BRANDS RFID Blocking Slim Bifold Genuine Leather Minimalist Front Pocket Wallets for Men with Money Clip Thin Gift (Texas Brown 1.S)
- Price
- $27.94
- Rating
- 4.6/5
- Reviews
- 21,033
- Age
- 9y ago
BULLIANT Men Wallet Magnetic Metal Wallet Money Clip 9Cards Pop-up Access RFID Blocking
- Price
- $28.58
- Rating
- 4.4/5
- Reviews
- 1,385
- Age
- 2y ago
Trending
estimated 90-day click momentum
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
SERMAN BRANDS RFID Blocking Slim Bifold Genuine Leather Minimalist Front Pocket Wallets for Men with Money Clip Thin Mens (Charcoal Black 1.0)
- Price
- $27.60
- Rating
- 4.6/5
- Reviews
- 38,098
- Age
- 10y ago
SERMAN BRANDS AirTag Wallet - RFID Blocking Mens Minimalist Money Clip Wallet for Airtag - Full Grain Leather - Slim Bifold. Front Pocket Apple Air tag Wallets for men. Gift (Texas Transformer Air)
- Price
- $33.06
- Rating
- 4.6/5
- Reviews
- 14,899
- Age
- 1y ago
House of Jack Co. Baseball Mens Slim Money Clip Wallet Super Strong Magnetic Clip Holds 15+ Bills Full Grain Leather Slim Front Pocket Wallet 8 Card Holder Baseball Fan Gift Brown
- Price
- $38.79
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 11y ago
SERMAN BRANDS RFID Blocking Slim Bifold Genuine Leather Minimalist Front Pocket Wallets for Men with Money Clip Thin Gift (Charcoal Black 1.S)
- Price
- $27.82
- Rating
- 4.6/5
- Reviews
- 21,033
- Age
- 9y ago
Newest
by launch datefurid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
BULLIANT Men Wallet Leather Wallet Card Holders Money Clip for Men 10Cards-Magnetic Flip on Metal Case
- Price
- $33.63
- Rating
- 4.5/5
- Reviews
- 765
- Age
- 1y ago
SERMAN BRANDS AirTag Wallet - RFID Blocking Mens Minimalist Money Clip Wallet for Airtag - Full Grain Leather - Slim Bifold. Front Pocket Apple Air tag Wallets for men. Gift (Texas Transformer Air)
- Price
- $33.06
- Rating
- 4.6/5
- Reviews
- 14,899
- Age
- 1y ago
BULLIANT Men Slim Leather Pocket Wallet Bill Holder 11Cards-Genuine Leather
- Price
- $17.46
- Rating
- 4.5/5
- Reviews
- 2,972
- Age
- 1y ago
BULLIANT Men Wallet Magnetic Metal Wallet Money Clip 9Cards Pop-up Access RFID Blocking
- Price
- $28.58
- Rating
- 4.4/5
- Reviews
- 1,385
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
0%
- SERMAN BRANDS69%
- BULLIANT20%
- House of Jack Co.7%
- furid3%
- typecase1%
Demand
Deer Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Deer Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serman wallets for men43K/yr
- bulliant wallet for men28K/yr
- house of jack wallet for men24K/yr
- serman brands17K/yr
- leather money clip wallet for men7K/yr
- bulliant wallet15K/yr
- serman brands rfid blocking slim bifold13K/yr
- sherman brands mens slim bifold10K/yr
- serman brands wallet10K/yr
- house of jack wallet8K/yr
Reviews and returns
What reviews say buyers love and hate about Deer Wallet
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deer Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data