Deer Onesie
FailAn estimated 14.3% of orders come back, so Deer Onesie is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $12K/yr104K searches / yr
- 90-day growth
- -30.6%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 28 sellers
Flapen Score
Deer Onesie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Deer Onesie is stronger. Inside it, weaker.
Market
The Deer Onesie market on Amazon at a glance
Shoppers on Amazon United States searched for Deer Onesie 104K times last year and spent an estimated $12K. The top 5 brands take 57% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -30.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $12Ka year
- Top search term
- deer onesie58K searches a year
02 · Price
A sale here is worth $32.57.
Listings sell for $32.57 on average, from $14.07 to $40.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.57 that is $0 to $3K a year per listing.
- Average price
- $32.57inside the $15 to $100 sweet spot
- Price range
- $14.07–$40.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 14.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #103,939 within Sleep & Lounge. It carries 983 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 18.5%
- Average rank
- #103,939in Sleep & Lounge
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 983per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Deer Onesie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
28
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
46%
Top 20: 79%
Open market
38%
- Brand 127%
- Brand 212%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Deer Onesie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 69.0× · 9 of 12 months tracked
Search terms
Top Deer Onesie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deer onesie58K/yr
- deer onesie adult33K/yr
- deer onsie8K/yr
- deer onesie women5K/yr
Reviews and returns
What reviews say buyers love and hate about Deer Onesie
We read the reviews and the return reasons for every product selling here.
“Zipper broke about 2 months in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deer Onesie questions
Answered from the same tracked data.









